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SpotOn Fence Exceeds ROAS Goal by 319% With MNTN Performance TV
The challenge for SpotOn, who were promoting a premium-priced product, was ensuring that their audiences were not only in a position to engage, but potentially to purchase for multiple pets. Starting with Performance TV prospecting, MNTN’s Customer Success Team helped SpotOn develop an audience targeting strategy that ranged from broad target personas to advocacy audiences…
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79% of Americans Aged 50+ Are Streaming Viewers
2 Min Read Streaming services aren’t just the domain of the youths. A new study from DeepIntent and Roku found that 79% of adults aged 50+ are currently already streaming viewers, with 52% of them streaming more than last year. And a significant amount of those in this age group can only be reached on…
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Houston Hyundai Auto Group Drives Business and Quality Web Traffic With MNTN
MNTN’s powerful reporting dashboards enabled Watts to accurately track campaign performance—he was happy with what he saw. Since launching their Performance TV campaigns, Houston Hyundai Auto Group experienced a whopping 81% month-over-month (MoM) improvement in cost per acquisition (CPA) and a 15% MoM improvement in cost per visit (CPV). Additionally, site visits went up by…
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Junk King Cleans Up With MNTN Performance TV
Junk King kicked off their initial Performance TV campaign at a crucial time for their business—the peak of spring cleaning. Because of MNTN’s self-service software with automated optimizations, they were seamlessly able to simultaneously run multiple CTV campaigns. With a primary goal of producing new business, Junk King started with prospecting by targeting consumers by…
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Your Dream CTV Features Probably Already Exist
5 Min Read It’s a shaky time for advertisers. Global economic inflation is on the climb, and marketing budgets are slimming down just as fast to match. Now is the time for speed, efficiency, and performance—and Connected TV is leading the charge. Advertising Week and MNTN recently polled marketers to learn how they’re using CTV…
