Top 3 Performance Marketing Channels You Need to Use
7 Min Read In marketing, you’re looking for an edge over the competition and a meaningful way to reach more consumers. Technology makes it easier to seek out customers directly…
audience
audience segmentation
Blog
Connected TV
digital advertising
Performance Marketing
performance tv
prospecting
Reach
Targeting & Measurement
Who’s Your Audience? The Big Game Edition
3 Min Read Just as we’ve wrapped the last of our ‘Happy New Year’ wishes for the month (yes, even into the third week of January), it’s time to relish…
Blog
Connected TV
digital advertising
digital marketing
Industry
marketing news
Performance Marketing
performance tv
prospecting
Reach
Targeting & Measurement
2022 in Review: Connected TV’s Glow-Up
6 Min Read 2022 is a hard year to neatly wrap up for Connected TV. After years of explosive growth and record-high viewership, the platform matured and finally delivered on…
Blog
Connected TV
digital advertising
digital marketing
Performance Marketing
performance tv
prospecting
Reach
Targeting & Measurement
2023 Will be CTV’s Biggest Year Yet. Here’s How to Prepare.
4 Min Read What a year that was, huh? It was like 2022 was designed to be the ideal year for Connected TV. Streaming services merged and doubled down on…
Blog
Connected TV
digital advertising
digital marketing
Performance Marketing
performance tv
prospecting
Reach
Targeting & Measurement
Why Financial Service Firms Are Cashing in On CTV
4 Min Read Financial service marketers are accustomed to promoting services and products that cut costs, drive high returns, and maximize every dollar spent. Unfortunately, not all of them practice…