DECKED Used MNTN Performance TV To Run a Robust, Outcome-Based A/B Test and Beat their Visit Rate Goals by 61%
Their goal was to discover which of their audiences drove the most effective, qualified site traffic — all while still…
A Top Watch Brand Brought Their Father’s Day Strategy to Life With Performance TV, Increasing Visit Rate by 2.6x and Decreasing Cost Per Visit by 72% vs. Previous Seasonal Efforts
The brand continued to use Performance TV prospecting to effectively target new audiences and drive site visits, but included key…
Who’s Your Audience? Mother’s Day Edition
3 Min Read While Q4 might be lauded as the biggest season for advertisers, we’re never one to discount the…
32% of SVOD Sign-Ups Are for Ad-Supported Tiers
2 Min Read It looks like streamers are still searching for ways to cut costs on their platform fees by…
Crexi’s New Lease on Advertising Increases Time Spent on Site
For the first time, Crexi was able to run on CTV and accurately target their various audiences. They used the…