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  • Ten Things You Need to Know Today: 23 September 2023September 23, 2023
  • TV Attribution Models: What Are They and How Do They Work?September 23, 2023
  • Streaming Drives More Viewer Attention To Ads Than Linear TVSeptember 22, 2023
  • Shoppable TV Ad Tech Can Be Intrusive — And UnnecessarySeptember 22, 2023
  • Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTNSeptember 22, 2023
  • What could disrupt the future of generative AI?

    What could disrupt the future of generative AI?

    infomercial

    Sep 22, 2023

    This post was originally published on this site There’s a lot of talk these days … Read more

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  • Norway orders Meta to stop collecting and using personal data

    Norway orders Meta to stop collecting and using personal data

    infomercial

    Jul 19, 2023

    This post was originally published on this site Europe is becoming an increasingly difficult and … Read more

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  • Data clean rooms: A beginner’s guide

    Data clean rooms: A beginner’s guide

    infomercial

    Jul 12, 2023

    This post was originally published on this site With the deprecation of third-party cookies looming … Read more

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  • EU approves US data sharing accord

    EU approves US data sharing accord

    infomercial

    Jul 10, 2023

    This post was originally published on this site The European Union has approved a plan … Read more

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  • EU’s ruling against Facebook a big blow to first-party data usage

    EU’s ruling against Facebook a big blow to first-party data usage

    infomercial

    Jul 5, 2023

    Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling yesterday by the EU’s top court that shot down Facebook’s “legitimate interest” argument for personalized ads.  What it means. The ruling is a shot across the bow for many big tech businesses, says Tim Parkin,…

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Industry News

  • Ten Things You Need to Know Today: 23 September 2023September 23, 2023
  • TV Attribution Models: What Are They and How Do They Work?September 23, 2023
  • Streaming Drives More Viewer Attention To Ads Than Linear TVSeptember 22, 2023
  • Shoppable TV Ad Tech Can Be Intrusive — And UnnecessarySeptember 22, 2023
  • Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTNSeptember 22, 2023