• Integral Ad Science Achieves MRC Accreditation

    NEW YORK—Integral Ad Science has announced that it has earned Media Rating Council (MRC) accreditation for its sophisticated invalid traffic (SIVT) filtration for the Connected TV (CTV) environment.The full scope of the accreditation covers IAS’s SIVT filtration and reporting in CTV environments as applied to video impressions, viewable impressions, and related viewability metrics.Being able to…

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  • NAB’s New Policy Agenda Includes Local Journalism, AI, NextGen TV and vMVPDs

    WASHINGTON, D.C.—The National Association of Broadcasters has released the Broadcaster’s Policy Agenda for the 118th Congress. The Agenda is designed to advance the industry’s work in providing trusted journalism and critical breaking news, technology innovation and community service.  Key priorities listed in the agenda include NextGen TV, keeping AM radio in cars to ensure public…

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  • Ad Group Rules Against Claim that YouTube TV Service is “$600 Less Than Cable”

    NEW YORK—A panel of the National Advertising Review Board (NARB), the appellate advertising body of BBB National Programs for industry self regulation, recommended that Google, LLC discontinue the claim that its YouTube TV service is “$600 less than cable.”The advertising had been challenged by Charter Communications, Inc. in a National Advertising Division’s (NAD) Fast-Track SWIFT…

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  • IAB Tech Lab Adds Privacy and AI Working Groups

    NEW YORK—IAB Tech Lab, the global digital advertising technical standards-setting body, has established two new working groups that it said will play a pivotal role in shaping the future of digital media and advertising: the Privacy Sandbox Task Force and the Artificial Intelligence (AI) Subcommittee.”AI is not just a technological tool; it’s a force reshaping…

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  • FTC Sues Amazon for Illegally Protecting Its Monopolistic Power in Online Retail

    WASHINGTON, D.C. —The Federal Trade Commission and 17 state attorneys general have sued Amazon.com, Inc. alleging that the online retail and technology company is a monopolist that uses a set of interlocking anticompetitive and unfair strategies to illegally maintain its monopoly power. The FTC and its state partners say Amazon’s actions allow it to stop rivals…

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