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What is Return on Investment (ROI) & How to Calculate It
4 Min Read Every business wants to thrive. One of the most insightful and efficient ways of measuring a company’s health is Return on Investment (ROI). Return on Investment Definition What is a return on investment? Return on investment (ROI) is the ratio of your profit or loss divided by your investment. It can be…
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What Do Performance Marketers Really Want?
Advertising, Connected TV, Reporting 3 Min Read Linear TV Thinking Won’t Cut it in a CTV World Written by Stephen Graveman Connected TV as we know it is at least fifteen years old. Over the last decade, streaming entertainment has exploded globally, with new platforms appearing annually, an adoption rate that continues to soar, and…
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