• 49% of US adults watch video via connected TV daily

    49% of US adults watch video via connected TV daily

    88% of US TV households have at least one internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV sticks or boxes, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players. According to new consumer research from Leichtman Research Group, this compares to 82% with at least…

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  • 60% of Spanish connected homes watch paid online content

    60% of Spanish connected homes watch paid online content

    Six out of ten internet households in Spain pay to watch audiovisual content online, according to research by the National Markets and Competition Commission (CNMC).Almost half of Spaniards (47%) consume audiovisual content online at least once a week, and series (64.2%) overtake news (61.7%) in the ranking of most watched audiovisual content, led by films…

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  • October 2022 Media Impact Report

    For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today. Introducing Rain the Growth Agency

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  • September 2022 Media Impact Report

    For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow and evolve, we’ve grown and evolved, too. So, it was an easy decision to rebrand our company to better reflect who we are today. Introducing Rain the Growth Agency

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  • Rain the Growth Agency Partners with Fitness Leader barre3

    Rain the Growth Agency, the leading independent, performance-minded, fully integrated DTC advertising agency, has announced a new client partnership with barre3, a boutique fitness company with more than 170 locations nationwide. Co-founded by CEO, Sadie Lincoln, and Chris Lincoln, the brand has engaged with Rain the Growth Agency to launch a new digital campaign promoting…

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