April 2022 Media Impact Report
For over 21 years R2C Group has been at the forefront of DTC marketing. As we’ve helped our clients grow…
Rain the Growth Agency Enhances Suite of Proprietary AdTech Tools
Research and measurement tools enable refined targeting, testing, brand and campaign measurement, strategy Rain the Growth Agency, the leading independent,…
Marketing to Boomers: Developing Content that Resonates
Given the sheer size and buying power of this consumer segment, Boomers have long been the targets of marketing. However,…
Goldbach: 70% of 16 to 49-year-olds in DACH use Connected TV
Connected TV has become an integral part of the living room in Germany, Austria and Switzerland (DACH).Above all, the younger…
How Brands Can Drive Culturally Diverse Engagement
By Julia Shabow, Associate Market Research Analyst Multicultural consumers are the fastest-growing population in the United States. This audience makes…