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Amplifying Back-to-School Strategies with Retail Media
Back-to-school season is one of the most important shopping events of the year, especially for retailers that sell products related to education, clothing, electronics, and more. According to the National Retail Federation, back-to-school spending hit $110.8B in 2022 and is projected to reach $189.7B by 2028. Advertisers need to leverage the power of retail media…