-
Can connected TV drive retail success?
This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
-
Spring Into Spring: How to Get Your Campaigns in Tip Top Shape This Season
7 Min Read It’s time to store those winter woolies back into the closet for another year, as temperatures start to climb and we retreat out of hibernation (except for our west coast readers who are blessed with mild climes year round). We’re on the cusp of spring, and thought there was no better way…
-
McDonald’s sells Dynamic Yield to Mastercard
McDonald’s has sold its personalization platform and decision engine Dynamic Yield to Mastercard, following an announcement by both companies late last month. Dynamic Yield, which was purchased by the fast food chain in 2019, continues to support over 400 brands in retail, finance, and other industries, as well as at other restaurants.McDonald’s purchased Dynamic Yield…
-
Best Buy announces in-house ad network Best Buy Ads
Electronics retailer Best Buy has announced Best Buy Ads, a new in-house media company that will use its trove of first-party data to sell ads from other brands and serve them to customers through search, video, display, social media and store advertising.This venture follows the trend by other national retailers like Lowe’s and Walgreens to…
-
2022 Predictions: E-commerce everywhere
Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined.Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads and…
