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How Retail Brands Can Press Play on Connected TV Advertising
4 Min Read Sometimes, advertisers might feel like they’re screaming into the void (buy my things!) when it comes to traditional television advertising. Sure, they know they created the ad, bought a spot, and did all the hard work. But it’s incredibly difficult to ensure people—let alone the right people—saw the ad. It leaves too…
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Eight challenges retailers should prepare for in the upcoming holiday season
Like most industries, the world of retail was turned on its head when the Covid-19 pandemic struck in 2020. As the 2021 holiday season approaches, it brings with it a unique set of challenges for retailers to overcome. While more shops and stores are open regularly and life is regaining a sense of normalcy, there…
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