-
Why overall donor retention will likely decrease in 2021
And here’s the twist—it’s not because of the COVID-19 donors (at least not directly). In 2020, nonprofits found an influx of new donors. This was not uniform as some sectors (e.g., poverty alleviation) had more donors coming in than others (e.g., cultural institutions). But the general trend, according to Fundraising Effectiveness Project data, was an…