• 14 Challenges Brands Must Meet To See A Strong ROI On Super Bowl Ads In 2023

    14 Challenges Brands Must Meet To See A Strong ROI On Super Bowl Ads In 2023

    Question: What Is One Of The 14 Challenges Brands Must Meet To See A Strong ROI On Super Bowl Ads In 2023?Answer: Keeping Brand Messaging Light. “For the upcoming Super Bowl, keep brand messages light, and don’t use it as an opportunity to interject opinions on global issues. Maintain messaging around how the brand is…

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  • 14 challenges brands must meet to see a strong ROI on Super Bowl ads in 2023

    14 challenges brands must meet to see a strong ROI on Super Bowl ads in 2023

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  • Why You Need Professional Video Content

    Everyone has a cell phone that shoots 4k. And maybe you ‘know a guy’ who has followers on TikTok or Instagram. But do they know the 10 steps to creating a DRTV commercial that sells hundreds of thousands of products? Do they have 35+ years of experience? Have they had 69 million hits from a…

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  • The Great Consumer Reset

    The Great Consumer Reset

    Credit: Getty Images by Elena Noviello 2022 is in full swing, and while marketers are “innovating” with applications of new dressings on old sales models, many are missing the paradigm shift that’s also upon us. The machinery of consumerism is in disrepair: supply chains are broken, prices are rising on household goods and other items…

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