What is account-based marketing or ABM and why are B2B marketers so bullish on it?
Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as…
Oracle Fusion Marketing reduces the role of traditional CRMs
Oracle today announced the launch of Oracle Fusion Marketing, part of Oracle Advertising and CX. The new product tracks account…
ABM: Account Based Marketing
Account-based Marketing (ABM)
Attribution and Performance
Automation and Orchestration
Customer Relationship Management (CRM)
Data
Experience
sales
Sales Enablement
Why account-based marketing continues to grow
Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to…