• A scoring model your GTM team will fall in love with

    A scoring model your GTM team will fall in love with

    Lead scoring is one of those things companies tend to spend far too much time on and often use improperly. This has led to the cynicism of sales and marketing teams when it comes to trusting the contacts for outreach-driven activities.  Rebrand ‘lead’ with ‘human’ Before we dive into the scoring model, let’s quickly agree…

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  • Lead scoring for existing customers: Best of the MarTechBot

    Lead scoring for existing customers: Best of the MarTechBot

    Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative…

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  • Oracle brings new genAI capabilities to Oracle Fusion Cloud Applications Suite

    Oracle brings new genAI capabilities to Oracle Fusion Cloud Applications Suite

    Oracle today announced that it is rolling out a range of generative AI tools across both front and back office applications in its Oracle Fusion Cloud Applications Suite. In addition to new solutions for ERP, supply chain management and HR, it announced specific enhancements to its customer experience capabilities. The CX announcements included new support…

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  • Winning the B2B race from sales to profitability

    Winning the B2B race from sales to profitability

    This post was originally published on this site The path from startup to successful business […]

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