-
What Is a Conversion Funnel? Ecommerce Funnel Explained
12 Min Read In sales, conversion—the change that happens when a potential lead turns into an actual sale— is the holy grail of metrics.. As a consumer yourself, you know a myriad of products and services are always competing for your attention. While you may be glancingly—or even actually—interested in them, you probably won’t pursue…
-
What Is a Full-Funnel Marketing Strategy and Why Use It?
12 Min Read As a marketer, you know the power of a marketing funnel. Meeting your customer at the right time, through the right channel is essential to serving their needs, and a well-defined funnel can make that happen effectively. But there’s a common mistake marketers make that can seriously hurt their overall strategy: only…
-
Sales Funnels vs. Marketing Funnels: What’s the Difference?
7 Min Read For a business owner like you, the basic goal of sales and marketing is simple: increase your sales, increase your revenue. In the past, you might’ve thought about sales and marketing as separate functions. Your teams would work in silos, never speaking to one another (or worse, getting in territorial scuffles on…
-
8 Benefits of a Sales Funnel for Your Business
7 Min Read Marketing—the art of converting your target audience into your buying audience—is a complex business. It makes sense, then, that techniques have evolved to make marketing as targeted and effective as possible. Breaking down the steps of your marketing and sales efforts can help you evaluate whether your campaign is achieving the results…
Recent Posts
- Ten Things You Need to Know Today: 23 September 2023
- TV Attribution Models: What Are They and How Do They Work?
- Streaming Drives More Viewer Attention To Ads Than Linear TV
- Shoppable TV Ad Tech Can Be Intrusive — And Unnecessary
- Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTN
