3 changes coming to Google Ads audience features
Google Ads is reminding advertisers about some changes to its audience targeting and reporting features. These changes, which were shared…
The journey from journalism to SEO marketing expert
Sidharth Iyer is an SEO marketing consultant who has worked in marketing for more than a decade. Born in India,…
Improving website search was key to boosting Paul&Shark’s e-commerce revenue
Paul&Shark’s website went live in 2019, but the Italian luxury clothing brand has been around for half a century. “The…
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Setting client expectations with a thorough preliminary SEO analysis
There are at least three huge mutual benefits to performing a comprehensive data-driven SEO analysis of a new client’s website.First,…
Good morning: Searching for the metaverse
MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketing leader. If you…