• Is Google a Monopoly? The DOJ’s case in 11 slides

    Is Google a Monopoly? The DOJ’s case in 11 slides

    The Department of Justice has made a pretty damning argument in its anti-trust case against Google. Judging by the government’s closing summary, the tech giant seems to have done everything wrong if it didn’t want to look like a monopoly. This is, of course, a very biased view. However, it’s worth looking at to understand…

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  • ChatGPT expected to launch search feature Monday

    ChatGPT expected to launch search feature Monday

    ChatGPT is expected to launch its search feature on Monday, according to Reuters, citing unnamed company sources. This new approach could be a game-changer for how people get information from the internet and a significant challenge for industry leader Google. Rumor has it. OpenAI is developing a ChatGPT feature that searches the web and cites sources…

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  • How Google harms search advertisers in 20 slides

    How Google harms search advertisers in 20 slides

    Google manipulated ad auctions and inflated costs to increase revenue, harming advertisers, the Department of Justice argued last week in the U.S. vs. Google antitrust trial. What follows is a summary and some slides from the DOJ’s closing deck, specific to search advertising, that back up the DOJ’s argument. Google’s monopoly power This was defined by the…

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  • Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

    Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

    The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Understanding key events in GA4 On March 21, I got an email from…

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  • Nicole Greene: Looking forward with AI

    Nicole Greene: Looking forward with AI

    Nicole Greene is a VP, analyst at Gartner and an expert on AI, content and digital experience. We had a long conversation about how AI is rapidly changing how people get content and how chatbots are becoming the next frontier in advertising. As she mentions, Google’s Search Generative Experience (SGE) — which is still being…

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