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Recent Posts


  • Recruiting for M&E Tech: Mind the Generation GapOctober 4, 2023
  • X (Twitter) partners with Google Ad ManagerOctober 4, 2023
  • When human irrationality beats artificial intelligenceOctober 4, 2023
  • How Icelandair used programmatic to increase bookingsOctober 4, 2023
  • Before you hire another marketer, do these 5 things firstOctober 4, 2023
  • Antitrust trial over Google search set to open

    Antitrust trial over Google search set to open

    infomercial

    Sep 11, 2023

    This post was originally published on this site The Justice Department’s antitrust case against Google … Read more

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  • AI boost? Bing’s market share is down 6 months after launch

    AI boost? Bing’s market share is down 6 months after launch

    infomercial

    Aug 21, 2023

    This post was originally published on this site It’s been just over six months since … Read more

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  • Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

    Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

    infomercial

    Jul 18, 2023

    This post was originally published on this site Sam’s Club, the chain of membership-only retail … Read more

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  • 5 tips for balancing ‘push’ and ‘pull’ in content marketing

    5 tips for balancing ‘push’ and ‘pull’ in content marketing

    infomercial

    May 18, 2023

    The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. Customers overwhelmingly rely on a company’s content for purchasing decisions. One survey found that most people prefer content over social media, reviews or contact with a sales rep. So, how…

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  • Digital ad spend growth drops to 7.8% this year

    Digital ad spend growth drops to 7.8% this year

    infomercial

    May 18, 2023

    U.S. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. It is projected to rebound to 11.2% growth in 2024, the forecast said. Yearly increases in digital ad spending are predicted to hover around 10% through…

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Industry News

  • Recruiting for M&E Tech: Mind the Generation GapOctober 4, 2023
  • X (Twitter) partners with Google Ad ManagerOctober 4, 2023
  • When human irrationality beats artificial intelligenceOctober 4, 2023
  • How Icelandair used programmatic to increase bookingsOctober 4, 2023
  • Before you hire another marketer, do these 5 things firstOctober 4, 2023