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Antitrust trial over Google search set to open
This post was originally published on this site The Justice Department’s antitrust case against Google … Read more
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AI boost? Bing’s market share is down 6 months after launch
This post was originally published on this site It’s been just over six months since … Read more
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Sam’s Club’s retail media network rolls out new experience and targeting capabilities
This post was originally published on this site Sam’s Club, the chain of membership-only retail … Read more
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5 tips for balancing ‘push’ and ‘pull’ in content marketing
The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. Customers overwhelmingly rely on a company’s content for purchasing decisions. One survey found that most people prefer content over social media, reviews or contact with a sales rep. So, how…
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Digital ad spend growth drops to 7.8% this year
U.S. digital ad spend is only expected to increase 7.8% in 2023, dropping below 10% for the first time in 14 years, according to a new forecast from eMarketer. It is projected to rebound to 11.2% growth in 2024, the forecast said. Yearly increases in digital ad spending are predicted to hover around 10% through…
