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Google favors helpful content over search engine-first in new update
Google is favoring content “by people, for people” over content written with search engines in mind in a new and extensive search algorithm update. The changes are responsive to user frustration when clicking on links that rank well in search but lead to content designed to rank well in search rather than be helpful or…
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Setting client expectations with a thorough preliminary SEO analysis
There are at least three huge mutual benefits to performing a comprehensive data-driven SEO analysis of a new client’s website.First, your digital agency shows off its personalized, professional approach to every client by demonstrating that you avoid standardized templates. This gives the client the understanding that you set goals, terms of cooperation and pricing policies…
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Why website health is critical to demand generation success
“What we’ve noticed over the years is that there is a gap in many demand gen machines,” said Shachar Radin Shomrat, CMO of Deepcrawl, in her presentation at The MarTech Conference. “In some, a whole piece is completely missing. In others, it exists, but is underperforming.”The single most important challenge growth marketers face, according to…
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How to build a long-term, search-first marketing strategy
“There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google. The way…
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How much to spend on SEO: Budget strategies that fit your business
A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. In 2020 alone, US businesses invested an estimated $79.3 billion to increase their organic footprint.But even if you know how critical SEO is to your marketing, deciding how much to spend on it…
