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  • Google favors helpful content over search engine-first in new update

    Google favors helpful content over search engine-first in new update

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    Google is favoring content “by people, for people” over content written with search engines in mind in a new and extensive search algorithm update. The changes are responsive to user frustration when clicking on links that rank well in search but lead to content designed to rank well in search rather than be helpful or informative. We know people don’t find content helpful if it seems like it was designed to attract clicks rather than inform readers. So starting next week for English users globally, we’re rolling out a series of improvements to Search to make it easier for people to find helpful content made by, and for, people. Danny Sullivan, Public Liaison for Search, Google Roll-out and impact. The changes are expected to roll out over the next two weeks. The timeline will be posted here. Subject areas that have traditionally attracted a high proportion of search engine-first content are likely to feel the most impact. These may include arts and entertainment, for example, where links lead to aggregated content from third-party sources (such as film reviews) rather than original content. It’s important to note that the impact will be sitewide. In other words, if the algorithm determines that the site offers a high proportion of unhelpful content, all content on the site will be impacted. For a deep dive into these changes read this analysis on Search Engine Land. Why we care. Content marketers especially should reflect on what these changes mean for their content strategy. Brands want to see high search rankings for their content for purposes — obviously — of brand awareness, product discovery and customer acquisition. But those aims can no longer be pursued at the expense of providing rich, informative and original content. This is a lesson many brands were learning anyway. Today’s customer doesn’t want to be sold to. He or she wants to be helped — with a decision, with a pain point, with an educational journey. The difference going forward is that Google looks set to make helpful content all but mandatory.

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  • Setting client expectations with a thorough preliminary SEO analysis

    Setting client expectations with a thorough preliminary SEO analysis

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    There are at least three huge mutual benefits to performing a comprehensive data-driven SEO analysis of a new client’s website.First, your digital agency shows off its personalized, professional approach to every client by demonstrating that you avoid standardized templates. This gives the client the understanding that you set goals, terms of cooperation and pricing policies on an individual basis.Second, this helps develop trust in your relationship with the client as they get a clear picture of what’s to be expected, how you plan on achieving their goals and why they are charged the rate you set.Lastly, a detailed analysis gives you the opportunity to lay out a clear roadmap, set the right expectations and shed light on the workflow for the now-educated client. Everyone will be on the same page when it comes to understanding what’s working for them and what areas need to be improved upon.Let’s dive into the steps that you need to take to have a successful client-agency relationship.1. Checking the pulse of your client’s website: What parameters to focus onStraight away, it’s essential to understand what kind of website you’re working with. What you want to pin down first is the quality of the domain and how much authority it has in the eyes of Google and other search engines. You also need to check how much organic and paid traffic they are already driving to their site and how many keywords they target to achieve that volume. Next, see how many referring domains they have, what their quality is and how many backlinks they’re getting from those domains. Lastly, but not least importantly, check how the website is doing in terms of its technical setup.To get started, you can use an SEO tool like SE Ranking’s Competitive Research which provides local and global data on domains in a few clicks.Here you can see summary data on any website that includes its Domain and Page Trust quality scores, its volume of organic and paid traffic, the total number of keywords they target as well as the number of referring domains and backlinks. In this case, the U.S. is selected as the target market, plus you can straight away see which other markets this website is getting traffic from. However, to get the full picture, it makes sense to take a look at their worldwide stats as well.With this data — which covers every single country in the world including a huge database for the U.S. and provides pinpoint accurate results — you can get a quick understanding of their website’s performance.Once you’ve analyzed the main parameters of your client’s site as they stand now, take a look at how they have changed over time and determine if they have a positive or negative trajectory.The left-hand side of the screenshot above highlights changes in traffic and keywords total, marking upward trends in green and downward drops in red. Everything is clickable, which enables you to dive deeper into any point of interest.On the graphs on the right-hand side, you can get a good understanding of what your client’s website progress is in terms of traffic, keywords and backlinks. If you see a graph that is not going up as steadily as the example above and contains spikes and drops for any indicator, you can take advantage of an extremely useful feature that enables you to go back in time to that specific month and analyze what happened there. Just select a month in the top-right corner and you’ll be taken to a page containing the relevant data.2. Understanding your client’s target markets and keyword rankingsBesides analyzing dynamics, you can get detailed information on the organic keywords the client targets and their rankings across multiple locations.The markets that your clients are active in play a huge role in terms of revenue. You want to be sure that they’re not spending their budget on countries that won’t yield the desired results. The traffic distribution map provides a visual understanding of how much traffic the client is getting from each country in the world.By hovering over a country, you can see the volume of traffic the client is getting from it. This data is also available in tables if you prefer to analyze it that way.On the main dashboard, you can learn how well the site’s keywords are generally performing in search through the Distribution of organic keyword rankings chart. This allows you to see what group of keywords you can focus on to get higher rankings most quickly.To dig deeper into the keyword list, open the detailed report. Using filters, you can see what search queries they target and which ones have improved in rankings, which ones have dropped, which keywords they only recently started ranking for and which ones they put a stop on. Being able to see summary data as well as switch to detailed reports is extremely helpful when it comes to analyzing multiple websites on a daily basis.A great way to get a better idea of what’s working right for your client is to take a look at their site’s top pages and subdomains in organic search. Besides looking at how much traffic each of the top pages drives to the client’s site, it’s worth taking a look at the pages themselves to analyze what makes them tick and stand out in search. Since this is where most of the traffic comes to, analyzing such pages deserves your top priority.To take things to the next level, find out what keywords each page is ranking for and, using SE Ranking’s Keyword Research, analyze the top organic results to understand what they are doing better than your client.3. Evaluating how tough the niche competition isA significant part of this research further down the road involves comparing your client’s website with its top and direct competitors. On the Competitive Research dashboard, you can see a list of a site’s top competitors along with their keyword overlaps, Domain Trust scores and the total number of keywords they target.A semantics comparison with several top and direct competitors can help you easily expand your client’s keyword list. SE Ranking removes all the hassle by pointing out the keywords that are unique to the site’s competitors and that your client’s site isn’t targeting.To identify direct competitors, you’ll first need to compile your target keywords list and add them to your customer’s project with SE Ranking. Then proceed to Visibility Rating. Basically, it takes the top websites ranking in search for your client’s target keywords and lets you know what your chances of driving traffic are.Pro tip: To fully understand who your client’s site is going up against, analyze every competing website the same way you analyzed your client’s site.4. Dissecting your client’s backlink profileMoving on to the cornerstone of any SEO strategy: backlinks. The principle here is that pages with a high number of backlinks from authoritative domains tend to have high organic rankings on Google and other search engines.SE Ranking provides a detailed analysis of any site’s backlink profile, enabling you to get a clear picture of how the client’s website is seen by the search giant. You can get a detailed backlinks report by clicking the number of backlinks on the Competitive Research dashboard or by accessing the Backlink Checker tool directly.Right away, you’ll get top-level data on the number of backlinks and anchor text, the ratio of dofollow to nofollow links, and so on. All of the metrics are clickable.When analyzing the backlink profile, it makes more sense to start by looking at the total number of referring domains and checking their Domain Trust scores. After all, you can have multiple backlinks from a single domain, which is good, but referring domains contribute way more than the actual number of links pointing to a website.Once again, remember that you can always spy on successful competition to see what referring domains they get links from and use that data to build a healthier backlink profile for your clients.5. Defining what technical SEO issues to fix on your client’s websiteLooking at the visual components as well as keywords, traffic and backlinks of your client’s website is a must, but it also is an absolute necessity to check under its hood. The technical SEO setup of your client’s site plays a huge part in its performance in search, both from the standpoint of Google and user experience.This is just a small snapshot of the information that is provided in SE Ranking’s Website Audit report. With this data, you can bring your client’s website’s health up so that technical issues like loading speed and duplicate content, for example, don’t prevent it from getting higher rankings in search and don’t force visitors to bounce the moment they try to access one of your client’s pages.To recap, a diligently performed preliminary SEO analysis and audit allow you to identify realistic long-term goals and short-term deliverables, but that’s a topic for another time. The key to building a healthy client-agency relationship is diving head-first into their project to understand it practically as the client does.So, whether you are auditing a potential client’s website, analyzing a new client’s website in detail, or are keeping track of the progress of your digital agency’s existing clients, SE Ranking is an all-round SEO suite packed with more than 30 tools specifically designed to do the SEO heavy lifting and provide support throughout the entire journey of your client-agency relationship. Join the growing 600k user-strong community and focus on what you do best.New on MarTechAbout The Author SE Ranking is a powerful cloud-based SEO and marketing platform packed with over 30 tools and features. With more than 500,000 users worldwide, it provides entrepreneurs, SMBs, agencies and enterprises with everything they need to get their websites to the top of the search results and stay there, including advanced competitive and keyword research, rank tracking in every major search engine, technical and SEO website audit, backlink analysis and monitoring, and so much more. All housed in an intuitive, user-friendly interface, the all-in-one platform can help you make the most of your digital marketing activities and yield better sales results.

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  • Why website health is critical to demand generation success

    Why website health is critical to demand generation success

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    “What we’ve noticed over the years is that there is a gap in many demand gen machines,” said Shachar Radin Shomrat, CMO of Deepcrawl, in her presentation at The MarTech Conference. “In some, a whole piece is completely missing. In others, it exists, but is underperforming.”The single most important challenge growth marketers face, according to Shomrat, is allocating resources across the many marketing activities they engage in. Marketers call this the “demand gen problem.”Source: Shachar Radin ShomratOne of the ways marketers address this issue is by employing demand generation machines, which are systems set up to help brands optimize demand processes. And although these tools address demand generation well most of the time, many marketers fail to optimize them effectively.Shomrat believes one of the main causes of these issues is marketers’ underprioritization of organic channels.“More often than not, marketers are putting the bulk of their earning energy and spend into paid digital acquisition channels,” she said. “The problem, however, is that those are expensive channels that drive up the cost of customer acquisition and over time will provide diminishing returns.”Source: Shachar Radin Shomrat“It’s time for marketers to prioritize organic channels,” she added.Embracing the benefits of an optimized technical structureWhen most brands think of organic marketing, they tend only to consider keywords, off-site links, and content elements. Unfortunately, this neglects one of the foundational pieces of website health: the technical structure.“The technical foundations are critical for the website performance in search,” Shomrat said. “In general, they are typically deprioritized at best or completely overlooked.”She added, “Today, succeeding in organic search is about a lot more than just keywords and content — it demands technically sound websites.”The key to a healthy technical site foundation, according to Shomrat, is efficient resource allocation. Rather than focusing primarily on short-term, costly boosts with paid channels, growth-minded marketers must allot more resources to technical elements that can help grow organic visibility.Here are some of the key areas where marketers can allocate resources to improve their sites’ technical soundness and help extend their organic reach.ArchitectureAn optimized site architecture lays out pages so search engines and users can easily understand where each piece of content is found. This helps increase engagement.Availability and crawlabilityYour site pages need to be accessible to search engines and users via valid HTTP status codes. This allows for crawling, which is the process in which search engines assess your page content.Site owners should make sure the pages they want to be included in search engines have a 200 HTTP status code, which signals that the page exists and can be crawled — just so long as it’s not blocked by the site’s robots.txt file.IndexabilityJust because your pages are crawlable doesn’t mean they’re indexable. Marketers need to make sure their pages’ robots tags allow for indexing, and, in turn, ranking in the search results.Get the daily newsletter digital marketers rely on.Authoritative, relevant content“If a page does not appear to be credible or authoritative, then it will [probably] not rank as highly as pages that appear more credible or authoritative in the search engine results,” said Shomrat.Marketers can build their site authority by creating relevant content that demonstrates expertise in its subject area.But, no matter how authoritative a page’s content is, it will ultimately fail to connect with audiences if it’s not relevant to their needs.“If a page does not contain content elements that clearly address a user or a customer’s needs and pain points, then users will not click on the page,” she said.ExperiencePeople are less likely to convert on sites that offer poor experiences, such as slow-loading pages. Google and other search engines encourage site owners to optimize their technical structures to prevent this from happening, allowing their content to shine in the search results.“If you do not fix your [technical] foundation, your content and keyword investments are not going to get the return that you expect,” Shomrat said.What happens when optimizing website health isn’t driving ROI?“While there are some businesses that overlook their website health, there are others for whom it has always been critical, even before the recent digital acceleration and search ranking algorithm changes,” said Shomrat. “Those are the businesses for whom the website is the product. For example, e-commerce brands, online marketplaces, and global brands with hundreds of local sites.”“The central truth is that even those growth marketers that understand and acknowledge the value of website health often struggle with getting it right,” she added.Shomrat says businesses that struggle to maintain technical soundness despite prioritizing website health often face budgetary and resource issues. To address these hold-ups, she recommends marketers work with other operations teams, using their expertise to help improve technical processes.“The research has clearly shown that website health and organic search suffer from operational challenges,” she said. “To solve them, a cross-functional approach is needed.”Source: Shachar Radin ShomratAdopting a cross-functional strategy that spans departments can help eliminate data and operation siloes that contribute to poor website health. Shomrat recommends marketers work to bring these ops teams together to more effectively maintain their site’s structural integrity for the long term.“Expanding your operational view by thinking of marketing ops as digital ops will help break down those silos and create new, more seamless pathways to [improve] your website health efforts,” she said.[embedded content]SEO platforms: A snapshotWhat is SEO? Search engine optimization encompasses a wide range of marketing activities, including content marketing, user experience strategy, technical analysis, and more, all with the goal of increasing the traffic websites receive from search engines.What do the tools do? SEO platforms help marketers draw more insights from their work. They offer capabilities such as rank-checking, advanced keyword research, competitive intelligence, and backlink analysis. What’s more, enterprise-level platforms take these functions to new heights with extensive auditing and analysis of page performance, making it easier to find key areas needing improvement.Why we care. SEO has remained one of the key foundations of digital marketing for years. Search drives roughly 50% of website traffic on average, according to a study on SimilarWeb data by Growth Badger. And while marketers have developed strategies to keep up, SEO’s growing complexity has made this a more complicated marketing discipline that companies cannot afford to ignore.Read next: What do SEO platforms do and how do they help marketers get found on search engines?New on MarTech About The Author Corey Patterson is an Editor for MarTech and Search Engine Land. With a background in SEO, content marketing, and journalism, he covers SEO and PPC to help marketers improve their campaigns.

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  • How to build a long-term, search-first marketing strategy

    How to build a long-term, search-first marketing strategy

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    “There are roughly three and a half billion Google searches made every day,” said Craig Dunham, CEO of enterprise SEO platform Deepcrawl, at our recent MarTech conference. “According to research from Moz, 84% of people use Google at least three times a day, and about half of all product searches start with Google. The way that consumers are engaging with brands is changing, and it’s doing so rapidly.”He added, “Consumers begin their journey with the tool that many of us use hundreds of times a day. Thus, the connection to revenue becomes clear — it starts with search.”Source: Craig Dunham and Scott BrinkerThe concept of digital transformation has been around for years, but it’s taken a whole new form in the wake of recent societal shifts. New technologies and the 2020 pandemic have led to a “greater focus on the need to drive optimal digital experiences for our customers,” says Dunham.A brand’s website is often the first, and most lasting, impression customers will have of your organization. Here are some strategic actions he recommends marketers take to ensure their online properties are optimized for the search-first age.Educate your team and higher-ups about the necessity of organic search“The website is a shared responsibility and it requires proper strategic leadership,” Dunham said. “The first step is to take some time and educate yourself, your leadership, your board and your organization so they more broadly promote organic KPIs as business-wide objectives.”“There’s great data out there on the impact of the efficiency of SEO as a low-cost acquisition channel,” he added. Source: Craig DunhamAside from sharing communication from Google on the importance of search from a business perspective, marketers can look for case studies from reputable organizations to encourage search prioritization. This can help higher-ups start seeing organic traffic as a key business metric.“I was in a meeting recently and I had a digital leader say to me that you know website performance should not be an SEO metric — it has to be a business metric,” he said.Create a cross-functional search ops task force“Much of the data and insight generated by CEOs and their tools today are rarely utilized to their full potential,” Dunham said. “This is in part due to SEO not being seen as a business priority. As a result, it’s been siloed — pulling in teams from across the organization breaks down those silos.”The more team members are involved with search processes, the more they’ll see its impact. People from each department will have more opportunities to contribute to growing online visibility using their unique skillsets.“We know that businesses that are able to implement these organizational-wide search operations systems and practices — connecting a range of perspectives and search activities that are happening — are going to be the ones that will have a competitive advantage,” said Dunham.Apply SEO testing automationMore and more brands are turning to automation tools to streamline tasks. According to Dunham, these solutions can be used for search-related activities as well.“Automation can be well-deployed within web development processes,” Dunham said. “Until recently, this technology didn’t exist.”Brands now have access to a wide variety of automation tools to streamline SEO-related tasks. The key is to pick solutions that align with your organization’s goals and give you full control over their deployment: “There are additional risk mechanisms that can be put in place to ensure you don’t release bad code that will result in large traffic losses, ultimately driving down revenue across your critical web pages,” said Dunham.If brands can optimize their internal process, teams and tools around organic search, they’ll increase their chances of achieving long-term success in the search-first digital landscape.SEO platforms: A snapshotWhat is SEO? Search engine optimization encompasses a wide range of marketing activities, including content marketing, user experience strategy, technical analysis, and more, all with the goal of increasing the traffic websites receive from search engines.What do the tools do? SEO platforms help marketers draw more insights from their work. They offer capabilities such as rank-checking, advanced keyword research, competitive intelligence, and backlink analysis. What’s more, enterprise-level platforms take these functions to new heights with extensive auditing and analysis of page performance, making it easier to find key areas needing improvement.Why we care. SEO has remained one of the key foundations of digital marketing for years. Search drives roughly 50% of website traffic on average, according to a study on SimilarWeb data by Growth Badger. And while marketers have developed strategies to keep up, SEO’s growing complexity has made this a more complicated marketing discipline that companies cannot afford to ignore.Read next: What do SEO platforms do and how do they help marketers get found on search engines?New on MarTech About The Author Corey Patterson is an Editor for MarTech and Search Engine Land. With a background in SEO, content marketing, and journalism, he covers SEO and PPC to help marketers improve their campaigns.

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  • How much to spend on SEO: Budget strategies that fit your business

    How much to spend on SEO: Budget strategies that fit your business

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    A steady upward trend in SEO spending indicates that marketers realize the role SEO plays in helping prospective customers find their offerings. In 2020 alone, US businesses invested an estimated $79.3 billion to increase their organic footprint.But even if you know how critical SEO is to your marketing, deciding how much to spend on it is another question. While there’s no single formula to set an SEO budget, here are some strategies you can leverage to find a number that’s right for your business.Breaking down your marketing budgetRecent data suggests that B2C organizations spend an average of 5% to 12% of their revenue on marketing, and B2B puts aside about 8% to 9% of their revenue for marketing spend. Out of that total spend, as reported by Forrester Research, companies devote an average of half of their marketing budget to online strategies, such as SEO, direct email, social media, and data analytics. If you have an entirely web-based business, you’ll likely spend a greater percentage of your total budget on digital strategies.Sample SEO budget breakdownAccording to the 2021 CMO Survey, nearly 74% of companies invest in SEO. Every business has distinct needs, and the amount you should budget depends on your business model and niche, but it can still be helpful to look at some examples.The following chart shows average budget breakdowns for different types of companies (B2B or B2C) with different levels of revenue, based on the same survey data.This table suggests what your overall marketing and SEO budget might look like at a high level.Now let’s go a level deeper. How are you strategizing that valuable budget to ensure it helps you deliver on your annual marketing numbers?5 methods to determine how much to spend on SEOYou have options when you’re budgeting for SEO, with methods ranging from rough percentages of total revenue to more precise calculations based on marketing metrics:1. Commit a proportion of your overall marketing budgetHow it worksSet aside a percentage of your digital marketing budget based on how much you rely on website traffic to generate sales. (An e-commerce business, for example, would likely choose to spend more on SEO than their brick-and-mortar counterpart.)You can do the same with a flat dollar amount: examine the line items in your marketing budget and decide what you think you can afford to set aside for SEO.Keep in mindAllocating a bulk percentage of your marketing budget doesn’t account for your specific SEO needs.Basing your SEO budget on what you think you can afford might mean you’re not spending enough to see meaningful results. In a large-scale analysis of SEO services, Backlinko found a direct correlation between spending and satisfaction. The data reveals that those who opted for low-budget SEO walked away less satisfied than those who invested more fully in SEO as a marketing channel.2. Match your competitionHow it worksBusinesses with competitors that aggressively target industry keywords have to commit more to SEO to maintain a share of organic traffic. Compare your existing search engine rankings to your competition, and measure the opportunity cost of losing customers to them.Keep in mindThis approach helps you decide how much to prioritize SEO, but it may only take you halfway there. The next step is to determine the SEO budget you’ll need to outrank your competitors, and you can get a free SEO consultation to answer that question.3. Consider your marketing objectivesHow it worksThink about your SEO goals in the context of your broader marketing objectives before allocating a specific dollar amount to that line in your budget.Where does SEO fit in? Think about your organic search potential with a realistic mindset. Are you relying on organic traffic growth to meet key KPIs like leads or sales? Or are you meeting your revenue goals and looking to expand brand awareness? Make sure you set the right internal expectations for your marketing investment and enough in the channel to achieve the desired results.Keep in mindIt takes rigorous planning to align your budget with your objectives, but this ensures that your funds are distributed in a way that supports your goals.4. Calculate budget using Customer Lifetime Value (CLTV)How it worksThe benefits of organic traffic extend beyond a one-time purchase, especially if you focus on customer satisfaction, retention, and brand loyalty. This approach determines the value of a web page based on Customer Lifetime Value (CLTV) — the amount you can expect to earn from a customer long-term.Let’s say your business has a transactional page on your website that gets 10,000 visitors a month. If you convert 1% of visitors, you’re selling to 100 customers a month. Now, if your CLTV is $3,000, your web page is worth $300,000 over time.You can use this figure to work out an amount to spend on SEO. Perhaps you want your SEO strategies to lift traffic by 10%, generating another 1,000 visitors a month. With a 1% conversion rate, that traffic will directly bring in 10 new customers, giving you $30,000 of value to map back to that SEO investment.Keep in mindWhich comes first, SEO or CRO? If you’re budgeting for SEO, then the answer is SEO. But if you’re using CLTV to determine page value, make sure to keep in mind the different factors that impact conversion. If conversion rates figure into the profitability of your SEO efforts, you can amplify your SEO spend by investing in CRO and UX improvements to increase your site’s conversion rates. These two marketing strategies work together to improve bottom-line impacts.5. Determine the effectiveness of SEO vs. paid search spendHow it worksYou can also budget SEO in relation to your PPC ad spend, considering the effectiveness of each marketing strategy.Most companies feel comfortable budgeting for PPC and spend more on PPC than SEO, according to Marketing Sherpa. However, SEO typically generates twice as much traffic. Research shows organic search generates an average of 53% of website traffic, while paid search generates about 15% of traffic.What about e-commerce conversions? Or closed won deals? Look at your own data to compare the ROI across paid traffic and organic traffic, and make sure your comparative budgets are in line with your returns.If SEO brings more high-quality visitors to your site, consider re-apportioning your digital marketing budget to reflect SEO’s bigger returns on your investment. Review this comprehensive comparison of SEO vs. PPC.Keep in mindWhile PPC can generate fast results, once you stop running ads, your visibility drops. On the other hand, an optimized website that’s ranking well can gain momentum and continue to drive traffic over the long term. Consider a mix of SEO and PPC that’s aligned with your evolving business needs.The case for increasing your SEO budgetAs you start crunching numbers to figure out how much to spend on SEO, you may arrive at higher figures than you expected.Your budget stakeholders might not understand the benefits of investing in SEO, so here are a few helpful points to communicate up.Bargain-basement SEO won’t deliver significant resultsThere’s a link between SEO spending and satisfaction. Backlinko found that customers who invested above a minimal threshold were 53.3% more likely to be “extremely satisfied” as compared to those spending less.SEO is highly effective compared to other channelsSEO is a relatively new digital marketing channel. Just because you (or your stakeholders) aren’t used to prioritizing it in the budget doesn’t mean that you shouldn’t start doing just that.SEO boasts numerous stats that you can communicate to your stakeholders that support prioritizing SEO to create the highest ROI. For example, consider the following benchmarks.Let the numbers do the talking, and plan your budget with your final ROI in mind.Privacy changes are impacting online advertisingIn the evolving online landscape, SEO remains a strong digital strategy.Google and Apple are introducing restrictions on third-party cookies for privacy reasons, a move that’s expected to reduce the effectiveness of digital ad strategies. But these changes don’t impact first-party cookies you use to track customers on your own site.SEO budgeting that makes sense for your businessEverybody’s budgeting process looks different, and you can adapt each of these methods to align your SEO budget with your annual goals. But perhaps the easiest way to plan for your SEO budget is to simply talk to an SEO consultant. It’s common for SEO marketing agencies to start with a free SEO consultation for this exact reason.It’s designed to hone in on the most impactful SEO opportunities to focus your budget on and identify the level of investment needed to see impactful results. Most importantly, it’s an effective way to make sure you’re investing at the appropriate level before you commit your budget dollars.Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.About The Author Victorious is an SEO marketing agency that provides transparent, goal-oriented SEO strategies that combine the best of technology and people to deliver business-impacting search ranking results. With the most SEO awards in the industry and a 98% customer rating, Victorious is ROI-obsessed, data-driven, and the only top digital marketing agency in the US that focuses exclusively on SEO to deliver its customers with an undeniable competitive advantage. Victorious’s strong reputation is backed by countless examples of success in search, with exceptional results for customers like GoFundMe, Salesforce, Wayfair, and SoFi.

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