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  • Recruiting for M&E Tech: Mind the Generation GapOctober 4, 2023
  • X (Twitter) partners with Google Ad ManagerOctober 4, 2023
  • When human irrationality beats artificial intelligenceOctober 4, 2023
  • How Icelandair used programmatic to increase bookingsOctober 4, 2023
  • Before you hire another marketer, do these 5 things firstOctober 4, 2023
  • 13 smart small-business practices even big companies should adopt

    13 smart small-business practices even big companies should adopt

    infomercial

    Feb 15, 2022

    Small businesses are known for being on the cutting edge when it comes to innovation. Some are innovative by nature, while others devise unique processes and practices so they can operate efficiently and compete with limited resources. No matter the reason, the most innovative small businesses employ some pretty smart strategies that other businesses would…

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  • 13 essential and informative metrics every small business needs to track

    13 essential and informative metrics every small business needs to track

    infomercial

    Jan 27, 2022

    When you’re running a small business, you have to keep an eye on sales figures at all times. Zeroing in on sales figures is natural (and important), but sales metrics aren’t the only ones you should be focused on. There are several other metrics that will help you reach new customers and grow your business…

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  • Promoting your small business? Be wary of these 15 common mistakes

    Promoting your small business? Be wary of these 15 common mistakes

    infomercial

    Jun 28, 2021

    Promoting a new or small business in a crowded marketplace is a challenging venture. Entrepreneurs must find a way to stand out from the crowd and draw in customers while also operating within their means. The post Promoting your small business? Be wary of these 15 common mistakes appeared first on Hawthorne Advertising | Brand…

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Latest Articles

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  • The Future of Infomercials: How Direct Response Television is Evolving in 2023
  • Long-Form vs Short-Form Infomercials: Choosing the Right Format for Advertising in 2023
  • Counting the Costs: How Much Does an Infomercial Really Cost?

Industry News

  • Recruiting for M&E Tech: Mind the Generation GapOctober 4, 2023
  • X (Twitter) partners with Google Ad ManagerOctober 4, 2023
  • When human irrationality beats artificial intelligenceOctober 4, 2023
  • How Icelandair used programmatic to increase bookingsOctober 4, 2023
  • Before you hire another marketer, do these 5 things firstOctober 4, 2023