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Constant Contact acquires Australia-based Vision6
U.S.-based digital marketing platform Constant Contact has agreed to acquire Vision6, an SMS and email marketing platform in Australia. Constant Contact is focused on delivering all-in-one marketing services for small businesses, while Vision6 provides marketing solutions, local customer support and data security for small businesses, government departments, nonprofits and marketing agencies.The deal is expected to…
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2022 Predictions: E-commerce everywhere
Next year, e-commerce will be a driving force in how marketers engage with customers. E-commerce strategies will penetrate channels like TV, social media and in-store experience, to a greater extent than marketers could have imagined.Marketers will adapt their e-commerce strategies to be more personalized, simplify their customer data and marketing stack, incorporate shoppable ads and…
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