• Show, don’t tell: How storytelling leads to lasting brand impact

    Show, don’t tell: How storytelling leads to lasting brand impact

    If humans are wired for connection, why rely on bloated decks, endless data points or jargon-filled messaging to convey your company’s messaging? Research shows that when we hear a story, our brains release oxytocin, a hormone linked to social bonding and trust. As a result, when we connect with a story, we’re more likely to…

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  • How would a TikTok ban impact influencer marketing?

    How would a TikTok ban impact influencer marketing?

    The U.S. government is threatening to ban TikTok in the country if ByteDance, its China-based owner, refuses to sell. The loss of the hugely popular social media platform could mean big changes for brands’ influencer marketing in the United States.  Status of the law. Last month President Biden signed a law requiring TikTok to be…

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  • Meta rolls out genAI features for advertisers

    Meta rolls out genAI features for advertisers

    Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text and images in ads on the company’s social platforms. New tools and features will be added incrementally, but the aim is to have them available globally by the end of the year. The company also announced Meta Verified for Businesses, a…

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  • What can a potential US TikTok ban teach marketers?

    What can a potential US TikTok ban teach marketers?

    As one of the fastest-growing social media platforms of all time, TikTok is a creative, collaborative, high-engagement environment that reaches many demographics, drawing attention from marketers in all industries. But President Joe Biden just signed the legislation that could block TikTok’s ability to operate in the U.S. unless TikTok’s Chinese parent company, ByteDance, sells to…

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  • Video ad spend expected to rise 16%, surpassing linear TV this year

    Video ad spend expected to rise 16%, surpassing linear TV this year

    U.S. digital video ad spend is expected to hit $63 billion in 2024, a 16% increase from the previous year, according to projections from IAB’s “2024 Digital Ad Spend & Strategy Report.” For the first time, digital video — which includes CTV, social video and online video — will claim a higher share of budgets…

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