Kanye West too much even for Musk’s Twitter
Elon Musk announced Friday, by tweet of course, that the account of Kanye West, now known as Ye, has been…
Many advertisers still using Twitter despite Musk’s chaos
Elon Musk’s purchase of Twitter caused the biggest brands to pause their advertising on the social media platform. However, many…
Twitter’s demise would cost marketers an important, useful channel
Looking at Twitter’s financials, it is difficult to see a way for it to survive. The company was in bad…
NIL as well as pro female athletes attract big endorsements
Professional soccer player Alex Morgan is the most endorsed female athlete of 2022 with 27 brand deals, overtaking Ali Krieger,…
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Customer Data Platform (CDP)
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How to ID and organize data with a new CDP
When implementing a new CDP, companies need a practical plan to identify and organize the data ingested into it. “The…