-
30 questions to ask a digital events platform vendor
If you’ve decided a digital events platform makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the DEP capabilities you currently have, those that you would like to have and those that you can’t live without. This last category is critical, and…
-
What is a digital events platform and how can it help you?
The COVID pandemic condensed nearly a decade of digital business transformation into just a few months. Companies in every sector scrambled to adapt to the new realities. Travel restrictions, masking, and social distancing requirements spawned by the pandemic compelled B2B companies to adopt new ways of engaging with customers. Relationships between businesses and their suppliers…
-
20 questions to ask MPM system vendors
A marketing performance management (MPM) system employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. Its purpose is to help marketers allocate future spend and bring it in line with business goals. Read next: How to decide if you should get a marketing performance management…
-
How to decide if you should get a marketing performance management platform
A marketing performance management (MPM) platform employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line impact. It helps marketers allocate future spend and bring it in line with business goals. Read next: What is marketing performance management and how can it help you? Committing to and…
-
Questions to ask vendors before buying a customer journey orchestration solution
Once you have determined that customer journey orchestration (CJO) software makes sense for your business, spend time researching individual vendors and their capabilities. Completing this research will better prepare you for when the time comes to select a specific vendor. Researching customer journey orchestration Here are the important steps in evaluating your company’s current CJO…
Recent Posts
- Ten Things You Need to Know Today: 23 September 2023
- TV Attribution Models: What Are They and How Do They Work?
- Streaming Drives More Viewer Attention To Ads Than Linear TV
- Shoppable TV Ad Tech Can Be Intrusive — And Unnecessary
- Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTN
