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  • Spicy Mango, FX Digital Team Up To Make Connected TV Sports More Engaging

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    LONDON—Technology services and solutions provider Spicy Mango and connected TV developer FX Digital are collaborating to produce a data-rich, connected TV showcase powered by Gameday that will make its debut at this year’s SportsPro Madrid, Nov. 28-30.“In a world in which the sports fan experience is everything, making the big screen more immersive is no…

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  • Study: Average Amazon Black Friday NFL Ad to Deliver $1.3M+ Worth of Media Value for Marketers

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    On one of the biggest shopping days of the year, a new analysis from EDO finds that the inaugural Black Friday NFL game on Amazon’s Prime Video streaming service is set to be a smash hit for advertisers.Based on Thanksgiving NFL viewership projections and historical NFL ad engagement, the EDO analysis reported that “we estimate…

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  • iSpot: College Football Ad Impressions up 54.5% in Q3

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    BELLEVUE, Wash.—Sports were a particularly bright spot for the TV industry and streamers in Q3 2023 according to a new report from iSpot.tv that found college football household TV ad impressions climbed 54.5% YoY in Q3 2023 thanks in part to increased exposure on CBS, NBC and CW, along with more ad airings. College football also…

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  • NFL App Finally Lands on Vizio Smart TVs

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    IRVINE, Calif.—Vizio (NYSE: VZIO) has expanded its sports entertainment and NFL content lineup with the launch of the NFL app on Vizio Smart TVs. The launch will provide football fans with access to the NFL app and NFL+, the League’s direct-to-consumer streaming service. Available across devices in the United States, NFL+ now includes a live stream…

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  • The Impact of Generative and Multimodal AI on Sports Media Asset Management

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    As sports continue to captivate global audiences, the demand for high-quality, engaging, and easily accessible content has never been greater. And in the dynamic world of sports media, managing and extracting value from vast libraries of live and archived sports video content has always been a Herculean task. Advancements in AI, however, are revolutionizing the way…

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