Category: Strategy

4 Min Read A recent article earlier this month released by Forbes revealed that back-to-school sales are projected to grow…

10 Min Read If you work in marketing, you’ve probably heard the phrase “demand generation.” But what does demand generation…

Digital marketing budgets continue to shift in an effort to keep pace with changes in consumer shopping behavior. For the…

The digital advertising industry is undergoing a huge shift right now. Before we know it, the deprecation of third-party cookies…

Audience targeting is the one constant that runs through every digital media campaign. Although it sounds cliché, marketers today need…