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Your Performance TV Guide to Holiday 2023
A strong labor market, cooling inflation rates, and a non-recession have created perfect conditions for consumer spending this Q4, with expected total retail expenditure hitting the $1.3+ billion mark. It’s created a financial boon for many sectors, but if you want to max out on your earning opportunities, keep reading. Fill out the form to…
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Your Performance TV Guide to Father’s Day.
Father’s Day was a 20 billion dollar event in 2022. What will this year hold? It’s time to celebrate those father figures in your life, but first, get your campaigns ready for success with our comprehensive guide to using Connected TV for Father’s Day. We’ll cover everything from audience targeting, campaign set up and reporting,…
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TikTok Allegations Could Inspire a Wave of Ad Spend Diversification
TikTok is experiencing another wave of congressional inquiries and investigations, as whistleblowers claim the company’s plan for protecting U.S. user data is flawed. The allegations suggest TikTok relies on proprietary Chinese software that could have backdoors, and uses tools that allow employees to easily toggle between U.S. and Chinese user data. These ongoing investigations are…
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2022 Mid-Year Key Findings Report
Throughout the first half of 2022, we’ve experienced advertising trends that have asked us to grow and adapt to a changing world where people really care about digital advertising. Behaviors continue to evolve rapidly with new technology, along with new timelines for privacy-centric advertising and so much more. The remainder of the year still has…
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Will This Year’s Back-to-School Season Bring Home the Bacon?
4 Min Read A recent article earlier this month released by Forbes revealed that back-to-school sales are projected to grow about 5.9% this year, versus 13.1% last year. We weren’t too surprised to see that this is the case, amid inflationary pressures, ongoing war, higher gas prices and the whisper of a recession on the…
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