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How Do Viewers See the Current State of Connected TV?
3 Min Read Cost cutting, budgeting, penny pinching—whatever you want to call it—has spared no prisoners in this economic climate. And, while Connected TV usage continues to grow year over year, consumers are being more mindful of which networks deserve their hard earned dollars amid price hikes across the board. The newest addition to the…
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What Live Streaming Tells Us About Connected TV’s Evolution
4 Min Read Last week marked Chris Rock: Selective Outrage, which was Netflix’s first-ever live event, with an entire evening of live entertainment served before and after the show. Viewers were able to rewind, pause and jump to Rock’s current set—and latecomers had an option to play from the beginning or start watching live. Those…
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A Net Fix for Netflix: Latest Earnings Report Confirms It’s Streaming’s World—We Just Live in It.
4 Min Read When Netflix finally pulled back the red curtain on its latest earnings report last week—the first since the streaming giant announced its entry into the ad-supported streaming space—it answered the burning question that we all had: will they or won’t they see success with this new strategy? The answer was a resounding…
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