• Survey: Many Consumers Don’t Mind AI-Generated Ads

    MOUNTAIN VIEW, Calif.—As more broadcasters and media companies embrace tools for AI-generated ads, a new survey provides some important insights into how consumers might responds to those ads with a finding that nearly half (49%) stated they do not care whether an ad was made using AI or traditional methods as long as it looks…

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  • Yahoo Launches New Data Partnership with VideoAmp

    NEW YORK—Yahoo Advertising has announced that the Yahoo DSP has become the first platform to integrate measurement and audience data from TV data and technology provider  VideoAmp. As part of the agreement, Yahoo ConnectID, the Yahoo DSP cookieless identifier is being integrated with VideoAmp’s big data and tech engine VALID (VideoAmp Linked Identity & Data). That…

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  • Roku Unveils TV Streaming Ad Solution

    SAN JOSE, Calif.—Roku has announced Roku Exchange, a TV streaming-first advertising technology solution that connects ad inventory with advertiser demand.Roku Exchange ensures a direct path between premium ad inventory and the leading programmatic ecosystem to deliver greater effectiveness for clients. Combining Roku’s advertising supply with identity data and AI-driven optimization gives advertisers the ability to…

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  • IAB Tech Lab Has Released Its Ad Creative ID Framework

    NEW YORK—In a notable development in the media industry’ efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns, the IAB Tech Lab has unveiled the Ad Creative ID Framework (ACIF). This framework supports the use of registered creative IDs that persist in cross-platform digital video delivery in particular Connected TV (CTV) environments. IAB…

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  • Scripps Taps The Trade Desk to Provide Advertisers with New Data-Driven Tools

    CINCINNATI—The E.W. Scripps Company has announced that it is streamlining the programmatic ad buying process for advertisers by adopting new tech solutions from The Trade Desk.The tech solutions – OpenPass and Unified ID 2.0 (UID2) – are both designed to make it easier for advertisers to identify their desired audiences and measure performance for digital…

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