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  • Amazon to Expand Advertising on Prime Video

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    SEATTLE—Following a streaming industry-wide trend to inundate viewers with more advertising on streaming media, Amazon’s Prime Video has announced plans to add advertising in 2024 to its previously ad-free offering of movies and TV shows. Prime subscribers, who already pay $14.99 a month or $139 a year for an annual subscription, will have the option of…

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  • Samsung Ads Partners with BrightLine to Expand Actionable Ad Offerings

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    NEW YORK—Samsung Ads has announced that it is working with Brightline to expand its inventory of actionable and dynamic video ad inventory.The partnership with BrightLine, which offers a platform for advanced connected TV ad experiences, will allow Samsung Ads to sell a suite of products for interactive ads beyond the existing QR coded and shoppable…

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  • Study: CTV Viewers Pay More Attention to Streaming Ads Than Linear TV Ads

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    MOUNTAIN VIEW, Calif.—A new study has dived into the question of how much attention viewers pay to ads on connected TVs and found that viewers tend to pay more attention to streaming media. Overall, CTV content has a +13% higher attention index and a +74% higher co-viewing incidence than linear television content, according to a study…

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  • British Broadcasters to Deliver Live Free TV Over Broadband

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    Britain’s biggest broadcasters have announced that they are working on the development of a new free TV service that will deliver live TV over broadband. The broadcasters said that the landmark collaboration will mark the first time that British viewers will have free access to live TV channels and on demand content from the U.K.’s most…

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  • Never Say (Cord) Never: What’s Stopping Cord Keepers From Cutting the Cord?

    Never Say (Cord) Never: What’s Stopping Cord Keepers From Cutting the Cord?

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    4 Min Read What makes people stay with cable TV? At first, the answer seems obvious: older audiences who prefer to stick with what they know. Right? But the so-called “cord keepers” aren’t just Boomers. And it’s more than just demographics keeping linear TV hanging on (albeit by a thread). While the price may be…

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