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  • 12 tried-and-true methods for building your perfect audience

    12 tried-and-true methods for building your perfect audience

    infomercial

    Question: What’s one of the 12 tried-and-true methods for building your perfect audience?Answer: Use demographic data to determine baseline success. “Look for your key demographics in terms of age, income and geographic area and test those to determine baseline success. Then, expand into demographic areas you aspire to capture by determining the best creative and…

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  • 16 often-overlooked steps in building an effective marketing campaign

    16 often-overlooked steps in building an effective marketing campaign

    infomercial

    Developing a great product or service is only the first step in bringing the world to your business’s door. The second, equally important step is getting the message out to potential customers about what you have to offer and helping them understand how it will make a positive difference for them. It’s easy to get…

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