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Shoppable TV Ad Tech Can Be Intrusive — And Unnecessary
4 Min Read As the WGA and SAG-AFTRA strikes continue to drag on, one question has crossed many minds: at this point, does the fall TV season even matter? Once a rite of passage for the year, the fall season usually meant tons of new TV content and related events for viewers to enjoy (and…
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Your MNTN Audience Builder Just Got the HGTV Treatment
2 Min Read [embedded content] Our engineers are obsessed with precise audiences. They’re also VERY into reruns of Property Brothers. So naturally, they couldn’t wait to put their passions together and remodel MNTN’s audience builder. Now, with MNTN’s Universal Audiences, you can build TV audiences with the same control, ease, and precision of paid social…
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Don’t Put All Your CTV Eggs in One Walled Garden
4 Min Read The streaming industry has had a tumultuous few weeks. While streaming services continue to grow as linear TV drops to 1980s levels, the industry remains at the focal point of two historic Hollywood strikes over fair compensation. Now new arguments have been made that services are purposefully hiding viewership data to cover…
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Who’s Your Audience? Summer 2023 Edition
3 Min Read Advertising over summer is a little like the swells during surf season—calm and steady, but the best time to sharpen those skills in time for the peak winter swells (in this case, Q4). Our performance data shows that summer-friendly verticals like clothing and accessories, sporting goods, and home categories boomed last summer,…
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Who’s Your Audience? Back-to-School Edition
2 Min Read Back-to-school spending topped $110 billion in 2022. So, what does it take to make it a best-in-class season again this year? A survey by the National Retail Federation (NRF) revealed that 84% of shoppers encountered sticker shock in 2022 (thanks, inflation!), and with the way things stand, this sentiment is no doubt…
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