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What is OTT Advertising?
Streaming videos are becoming more popular and successful in reaching modern viewers. They are one of the best options for businesses looking to engage new customers at the discovery stage of the customer journey. Streaming video advertising creates a compelling connection between a business and an interested consumer through the trinity of image, sound, and…
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Television Advertising: Pros and Cons
Despite the dominance of the internet in today’s modern world, television remains the most popular platform in most U.S. households and one of the most powerful advertising tools. With television advertising, you can reach a large audience. It allows you to show your clients how your products or services work, so potential buyers know what…
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Producing a DRTV Video Ad
Direct Response TV marketing or DRTV is a type of marketing campaign that ensures value return for every buck you spend. DRTV is a very popular mode of marketing & you probably know what it is. In case you don’t, it’s okay, we’ve got you covered. What is DRTV? Direct Response is a type of…
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Balancing the Challenges and Benefits of Television Advertising
5 Min Read In the past, television advertising could only really be used to promote awareness of brands. Without measurement and attribution, it was nearly impossible to understand the details of your campaign performance. While you could see overall growth, you couldn’t pinpoint it to a specific campaign or piece of video creative—brands could only…
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OTT Vs CTV: Advertising Strategies
The ad industry is full of 3 letter acronyms, and when it comes to spending marketing dollars, we should take a step back and make sure we fully realize what they mean. Sometimes it may become confusing because everyone has their own definitions. The same principle applies to understanding the difference between various advertising strategies,…
