Category: thought leadership

4 Min Read “There will be a move away from brand awareness to activation, performance, measurement and ROI,” said Sir Martin Sorrell, who has experienced multiple recessions in his lifetime—from…

3 Min Read We hate to say we told you so, but we knew it was coming: the TV bundle is back, but not in the way you once thought…

3 Min Read The words ‘prime time’ and ‘television’ have always gone hand in hand, until now. Earlier this week, NBC made an announcement that (if implemented) could forever change…

5 Min Read Some say opposites attract when it comes to love, but does this statement hold true for streaming content? HBO Max and Discovery+ will soon learn. Earlier this…

4 Min Read Could economic circumstances be to blame for Roku’s lackluster earnings, or is there more that lies beyond the surface? Last week’s earnings report showed that they were…