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How to drive engaging brand experiences with co-innovation
“There are two forms of innovation: innovation for the purpose of doing better things, and the innovation of doing things better,” said Dave Mankowski, chief growth officer of Bounteous, in his session at our MarTech conference. “‘Better things’ are those methods that are more disruptive, those that are challenging and changing the business model.”Innovation is…
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Good morning: B2B marketing will be disrupted
Good morning, Marketers, and the B2B marketing stack will be disrupted.The comment you’ll see from MarTech contributor Scott Vaughan below reflects some ideas we’ve been kicking around here all fall. B2B marketing, having undergone the ABM revolution, seems ripe for further disruption. Marketing automation isn’t going anywhere just yet — indeed, it will continue to…
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Good morning: Welcome to the Matrix
Good morning, Marketers, and do you realize we’re living in the Matrix?Or the metaverse, if you prefer. Kastner CEO/CCO Brandon Rochon is not the kind of person who comes to an interview armed with only one opinion. After talking about multicultural curation we explored his notion that the Matrix is here and now.“This is just…
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Digital Asset Management and the knowledge gap: Discovery
This is part two of an ongoing series. Part one looked at Fact 1: Digital Asset Management is a metadata engineFact 2: You do not know what you do not know!If you imagine digital asset management as a chess game, some of us have a base understanding. We may know some tricks for winning quickly…
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Multicultural curation is the future in marketing and advertising
“I’m not a glass half full guy, I’m a glass always full and how do I get it to overflow?”That comment sums up an encounter with Brandon Rochon, someone who overflows with energy, optimism, humor and insights. Rochon is CEO and Chief Creative Officer at Kastner, one of the few Black leaders in the international…
