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How Targeted TV commercials differ
Targeted TV commercials differ from other forms of advertising primarily in their ability to deliver customized messages to specific audiences. Here’s how they differ from other forms of advertising: Targeted TV commercials leverage data analytics and technology to identify specific demographics, behaviors, interests, and preferences of viewers. This allows advertisers to display their commercials only…
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What is OTT Advertising?
Streaming videos are becoming more popular and successful in reaching modern viewers. They are one of the best options for businesses looking to engage new customers at the discovery stage of the customer journey. Streaming video advertising creates a compelling connection between a business and an interested consumer through the trinity of image, sound, and…
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Why You Need Purpose-Built Creative to Fuel Performance
4 Min Read Television advertising has evolved from being a top-of-funnel, awareness-only tool into a powerful driver of performance goals, similar to paid search and social media ads. We know these changes have impacted our overall marketing strategies, but how are they affecting the way we think about video ad creative? During The State of…