• Video Marketing: Create an Effective Ad for TV Advertising

    Video Marketing: Create an Effective Ad for TV Advertising

    GoDRTV is a Video Marketing company in LA and our specialty is producing marketing videos for products and services and placing ads on national TV. With streaming services such as Netflix, some might say that TV advertising is becoming less relevant. However, national TV is still considered a mega phone from the highest mountain and…

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  • Concepts Video Productions: “Deadly Scorpion” for Drug Free NJ

    Up until now, Creative Director Collette Liantonio thought the most challenging animal to film was the cat.  Cats don’t listen!  But then our company was challenged to brainstorm an original concept for the 2023 anti-opioid campaign for Partnership for Drug Free NJ. What is the most terrifying, venom filled creature that is the perfect metaphor for…

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  • The Convergence of Digital Marketing & TV

    Video and digital marketing has exploded over the past few years. As brands attempt to reach various demographics, video advertising on all video platforms is key to sales. It’s critical for your company to create video assets that perform well on all social media platforms. In the digital world, peers’ recommendations are trusted more than celebrities;…

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  • SCRIPT OR STORYBOARD?

    I am a seasoned commercial TV copywriter with thousands of scripts to my credit. I am also a fervent believer that a well written script is a crucial element necessary when creating TV commercials. However, the saying, “a picture is worth a thousand words,” is very true. No matter how well written a script may…

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  • Is Your TV Campaign Taking Advantage of Effective CPM?

    Is Your TV Campaign Taking Advantage of Effective CPM?

    DirectAvenue’s Senior VP of Media, Josh Pico, Explains Why Effective CPM Is A Critical Key to Success At the risk of causing your leadership some serious indigestion, we’re going to… The post Is Your TV Campaign Taking Advantage of Effective CPM? appeared first on DirectAvenue.

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