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Nielsen: Connecting TV and Social Media in campaign performance is more important than ever
infomercial
Not only are people consuming more TV, but now they are having more conversations about the programs they watch on Social Media Total volume of TV and COVID-19-related conversations, on Twitter alone, reached nearly 9 million since the start of 2020 in the U.S.—a staggering 40X increase 588% increase in Social TV Activity comparing Spring 2019 and Spring…