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  • Ten Things You Need to Know Today: 23 September 2023September 23, 2023
  • TV Attribution Models: What Are They and How Do They Work?September 23, 2023
  • Streaming Drives More Viewer Attention To Ads Than Linear TVSeptember 22, 2023
  • Shoppable TV Ad Tech Can Be Intrusive — And UnnecessarySeptember 22, 2023
  • Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTNSeptember 22, 2023
  • Lessons from the Past: Infomercials — The Only TV Advertising Viewers Chose to Watch

    infomercial

    Jul 24, 2020

    I wrote the following in 2004 then discovered Claude Hopkins’ book Scientific Advertising from the early 20th century. I was struck by how what he had learned was so similar to the lessons I had just written about. A recent Hopkins discussion on Twitter led me to resurrect the article. Of course, 30 minute infomercials…

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Industry News

  • Ten Things You Need to Know Today: 23 September 2023September 23, 2023
  • TV Attribution Models: What Are They and How Do They Work?September 23, 2023
  • Streaming Drives More Viewer Attention To Ads Than Linear TVSeptember 22, 2023
  • Shoppable TV Ad Tech Can Be Intrusive — And UnnecessarySeptember 22, 2023
  • Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTNSeptember 22, 2023