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Build vs Buy: A Product Thinking Perspective
Phil Osmond, Head of Product, shares his thoughts and perspectives on “Build vs. Buy”, weighing up the pros and cons for the type of delivery to our clients. I started my career in the days when virtually every webpage, database, or software solution was built from scratch. In the late 90’s I was handcrafting HTML…
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The Importance of Data: How to Modernise Your Business’s Data Strategy
Data is everywhere, and chances are, your company has an abundance of it but you’re likely not utilising it to maximise it’s potential. One of the biggest mistakes a business can make is failing to put data at the heart of what they do. Your data is the key to unlocking the perfect customer experience…
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News: Edit achieve clean sweep at Campaign Tech Awards
Edit are pleased to announce that alongside our JLR creative partners Spark44, we have once again been recognised for our work for Jaguar Land Rover, this time at the Campaign Tech awards. These awards follow an amazing succession of wins for Edit since acquisition by The Salocin Group in November 2021, including six DMA Awards,…
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Introducing Signal: Digital direct mail with sector leading results
It’s an exciting time here at Edit and our sister company Join the Dots, as we can now announce the launch of Signal, our bespoke digital direct mail solution that allows potential customers to signal their interest in your brand with the touch of a button. Our premium Signal packs have been developed as a…
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Hospitality Marketing, the Metaverse, and Increased Innovation
The metaverse is coming and it’s up to marketers to bring its value to hospitality venues everywhere. With some of the biggest finance players already taking notice, the metaverse cannot be considered a concept anymore – it’s an emerging tech platform with massive potential and marketers will need to leverage it if they want to…
