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The Connected TV Terminology Cheat Sheet for B2B Marketers
Connected TV is currently one of the fastest growing channels in advertising—and it’s not surprising. Connected TV ads are an effective way of reaching your target audience; they’re highly targeted, unskippable, trackable, brand-safe ads that are guaranteed to make an impact. Let’s set the record straight—this channel isn’t only relegated to B2C brands who have…
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The B2B Guide to Performance TV
Not every ad solution is created equal when it comes to performance marketing on Connected TV. Many offer branding and awareness campaigns, but fail to deliver meaningful ways to measure the outcomes that matter to a B2B brand. We’re not like the rest of them. We’ve helped hundreds of advertisers achieve their demand generation and…
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How B2B Brands Should Start Advertising on Connected TV
Why CTV is now an optimal channel for B2B brands to reach their audiences and drive measurable KPIs. You’ll learn: The stats and trends that demonstrate why B2B brands need Connected TV advertising.The variety and impact of performance metrics driven by Connected TV.The creative requirements and best practices to help you succeed. Fill out the…
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The Performance TV Guide to the Holidays
It’s 2021 and if your Q4 ad strategy doesn’t incorporate Connected TV, you may be in for a very un-merry holiday season. That’s because more people are streaming television than ever before. By tapping into that surge in viewership you unlock a new, effective way to reach consumers with direct-response ads that drive site visits…
