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The Convergence of Digital Marketing & TV
Video and digital marketing has exploded over the past few years. As brands attempt to reach various demographics, video advertising on all video platforms is key to sales. It’s critical for your company to create video assets that perform well on all social media platforms. In the digital world, peers’ recommendations are trusted more than celebrities; user generated testimonials have proven to be extremely effective. Consumers identify with the real users. User generated testimonials give the consumer honest, unfiltered feedback from peers who share personal experiences and opinions. The challenge is to create professional video content with a limited budget. If you’re a brand that markets primarily on digital platforms and are planning for a future TV campaign, you may already have great content for a successful TV commercial. User generated content and social media testimonials often convert into perfect assets when launching a TV commercial. Using these sound bites and/or visuals alongside professional video content will add compelling credibility for your audience. Seamlessly blending these video assets is not an easy task to do. It’s important to have the right team of video producers who understand the requirements of the individual platforms to produce your digital marketing needs. www.conceptstv.com | 973-331-1500 | jonc@conceptstv.com Concepts Video Productions | 90 East Halsey Road, Suite 105, Parsippany, NJ 07054
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You Wouldn’t Believe It Could Happen, But It Did…
What is a producer? A producer is a problem solver. What is an editor? An editor can “fix” the problem the producer couldn’t solve. You wouldn’t believe it could happen, but it did… We were filming a Dial A Santa series of commercials. After weeks of casting the “perfect” Santa, he showed up at the shoot very drunk! After 40 takes slurring his words, I was ready to quit when we realized that the big white beard masked his lips. We “fixed it in post” with a synched-up voiceover and a seamless sound mix! We were filming a tv commercial for solar panels in Palm Springs, California. It was an “El Nino” year and it kept raining. We filmed between torrential downpours. In post-production, we removed the raindrops and turned the grey sky to blue. We were filming a cubic zirconia earring commercial. The talent agency sent a beautiful model… but she was missing an earlobe. “The dog bit it off when I was a child,” she explained. I asked her, “Why would you try out for an earring commercial?” She answered, “My one earlobe is perfect!” It was and we sold earrings! When we filmed Jack Lalanne, there was a handsome young twenty-something actor who did not have the stamina to keep up with the 89-year-old fitness icon. Every one of our squeaky prototype machines broke so we couldn’t finish filming all the scenes. Yet the commercial sold hundreds of thousands of machines. Our dental whitening commercial featured the inventor, a professional dentist. Only after it successfully ran on national TV did we discover he had lost his license. “I didn’t think you were going to show it so many times in so many states.” We re-cut the spot sans doctor… and America enjoyed one of the first TV teeth whiteners!” Every problem solved leaves us a little better prepared to solve the next problem. A team full of problem solvers and 40 years of problem- solution thinking! 90 East Halsey Rd, Suite 105, Parsippany, NJ,07054 conceptstv.com | jonc@conceptstv.com | 973-331-1500
