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  • Ten Things You Need to Know Today: 23 September 2023September 23, 2023
  • TV Attribution Models: What Are They and How Do They Work?September 23, 2023
  • Streaming Drives More Viewer Attention To Ads Than Linear TVSeptember 22, 2023
  • Shoppable TV Ad Tech Can Be Intrusive — And UnnecessarySeptember 22, 2023
  • Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTNSeptember 22, 2023
  • Funnel Fuel: CTV Proves a Successful Performance Marketing Channel

    Funnel Fuel: CTV Proves a Successful Performance Marketing Channel

    infomercial

    Jul 21, 2022

    5 Min Read Tim Edmundson, Director of Content & Research at MNTN, recently sat down with eMarketer to discuss insights gathered from MNTN Research’s analysis of 10M+ hours of Connected TV (CTV) advertising data. Edmundson dug into the top CTV ad trends of the last year, how advertisers are utilizing CTV as a performance marketing…

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  • After Achieving Success in the Digital Advertising Waters, Banjo Minnow™ Launches in The Deep Blue on National Television

    After Achieving Success in the Digital Advertising Waters, Banjo Minnow™ Launches in The Deep Blue on National Television

    infomercial

    May 24, 2022

    [embedded content][embedded content] Veteran DRTV Agency Script to Screen Has Created and Executed Multiple DTC Ads for Iconic Fishing Lure   “We’re thrilled that the Banjo Minnow™ digital campaign performed so well and now our creative can be used for a national television roll-out” LOS ANGELES (PRWEB) MAY 19, 2022 Script to Screen, a Direct Response/Direct-to-Consumer…

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  • After Achieving Success in the Digital Advertising Waters, Banjo Minnow™ Launches in The Deep Blue on National Television

    After Achieving Success in the Digital Advertising Waters, Banjo Minnow™ Launches in The Deep Blue on National Television

    infomercial

    May 24, 2022

    [embedded content][embedded content] Veteran DRTV Agency Script to Screen Has Created and Executed Multiple DTC Ads for Iconic Fishing Lure   “We’re thrilled that the Banjo Minnow™ digital campaign performed so well and now our creative can be used for a national television roll-out” LOS ANGELES (PRWEB) MAY 19, 2022 Script to Screen, a Direct Response/Direct-to-Consumer…

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  • Join Us for “Direct Response Television: How Storytelling Can Grow Your Brand”

    Join Us for “Direct Response Television: How Storytelling Can Grow Your Brand”

    infomercial

    Mar 22, 2022

    Join DRTV Expert, Ken Kerry and Dental Choice Holdings (CustMbite) CMO, Bob Molhoek Learn how to know if retail is right for your brand in 2022. Thursday, March 24, 2022 @ 2:00 PM ET/11:00 AM PT [embedded content][embedded content] This month, Script to Screen Co-Founder Ken Kerry will meet with Dental Choice Holdings (CustMbite) CMO…

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  • Join Us for “Direct Response Television: How Storytelling Can Grow Your Brand”

    Join Us for “Direct Response Television: How Storytelling Can Grow Your Brand”

    infomercial

    Mar 22, 2022

    Join DRTV Expert, Ken Kerry and Dental Choice Holdings (CustMbite) CMO, Bob Molhoek Learn how to know if retail is right for your brand in 2022. Thursday, March 24, 2022 @ 2:00 PM ET/11:00 AM PT [embedded content][embedded content] #ThoughtLeaderThursday On March 24, 2022, Script to Screen, a Direct-to-Consumer agency, held a #ThoughtLeaderThursday webinar. Script…

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Latest Articles

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  • The Future of Infomercials: How Direct Response Television is Evolving in 2023
  • Long-Form vs Short-Form Infomercials: Choosing the Right Format for Advertising in 2023
  • Counting the Costs: How Much Does an Infomercial Really Cost?

Industry News

  • Ten Things You Need to Know Today: 23 September 2023September 23, 2023
  • TV Attribution Models: What Are They and How Do They Work?September 23, 2023
  • Streaming Drives More Viewer Attention To Ads Than Linear TVSeptember 22, 2023
  • Shoppable TV Ad Tech Can Be Intrusive — And UnnecessarySeptember 22, 2023
  • Gilroy Gardens Beats Performance Goal by 31% During the Spooky Season With MNTNSeptember 22, 2023