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Yahoo’s new partnership with MikMak brings native ads and analytics to CPG brands breaking into e-commerce
Today, Yahoo announced a new integration with MikMak that makes the ecommerce platform’s add-to-cart functionality and customer insights available for advertisers.Advertisers will be able to take advantage of this functionality in native ads and display inventory on Yahoo. Viewers of the ads will also be able to choose from multiple checkout options, an increasingly important…