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5 Performance Marketing Trends to Watch in 2022
From new payment solutions to the continuing convergence of social media and shopping, brands must navigate several purchase paths Brands that can stay flexible with the current environment while delivering products and services consumers are looking for will always come out ahead, writes Jessica Hawthorne-Castro As consumer preferences change and the various ways to reach…
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Great Ideas > Big Budgets
Television marketers have long relied on a large media spend to get their products in front of the masses. With the advent of social media and online video, brands no longer have to fork over massive amounts of money to be seen. Now, inventors and smaller players have a chance to perform in the mass…
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