An infomercial is a form of video advertisement with the purpose of educating the viewer about a product or service in an informative and objective way. Historically, an infomercial typically lasts longer than a regular advertisement and would run on television. There are short-form infomercials that last 30-120 seconds. As well as long-form infomercials that can last up to 60 minutes. Infomercials from the 90s have been aired late at night or early morning aimed at demonstrating the benefits of convenience products. Direct Response television marketing tactics were the driving strategy behind the success of the infomercial. An offer always included an attractive price with a toll-free number to respond to the commercial and place a phone order immediately.