Bluewater Media: Where Direct Response Meets Digital-First Thinking
In the evolving world of direct response television (DRTV), few agencies have adapted and thrived quite like Bluewater Media. Founded in 2009 and headquartered in Clearwater, Florida, Bluewater is a full-service performance marketing agency known for its seamless integration of TV, digital, and retail strategy.
They’ve helped launch products into the national spotlight — and retail shelves — with dynamic creative, smart media planning, and a deep understanding of what makes consumers take action.
What Makes Bluewater Stand Out?
š„ Full In-House Production
Bluewater owns and operates a 30,000+ square-foot production facility, giving them total creative control from concept to post-production. They produce:
- Short-form and long-form infomercials
- OTT/CTV commercials
- Product demos, testimonials, and sizzle reels
- Social media video ads
Their creative team is known for high-energy visuals and emotional storytelling that drives conversions.
šŗ Media + Strategy Expertise
They don’t just create content — they place, test, and scale it. Bluewater’s media team optimizes buys across:
- Broadcast and cable TV
- Streaming platforms (OTT/CTV)
- Social media and YouTube
- Amazon and DTC landing pages
This cross-channel execution ensures that creative is performance-optimized across platforms.
šļø Retail-Driven Growth Engine
What sets Bluewater apart is their omnichannel vision. They design DRTV campaigns not only to generate sales but also to:
- Drive retail sell-through
- Support eCommerce velocity
- Build brand awareness in competitive categories
Many Bluewater clients move seamlessly from infomercial success to retail shelves at Walmart, Target, CVS, and beyond.
A Track Record of Scalable Success
Bluewater Media has worked with a mix of household names and breakout DTC brands, including:
- SodaStream
- Homedics
- Finishing Touch
- Philips
- Shark Tank entrepreneurs
- Copper Fit
Their formula? Fast-moving creative + real-time performance data + integrated testing = rapid brand growth.
The Future of Infomercials Looks Like Bluewater
While many agencies are still playing catch-up in digital, Bluewater thrives in both legacy media and emerging platforms. They’ve successfully modernized the infomercial model — blending TV credibility with digital agility.
For brands looking to scale fast, test offers, or enter retail with proof of demand, Bluewater delivers the full package: creative, strategy, media, and performance.
