Concepts TV Productions: A Legacy of Creative That Converts
In the direct response world, great creative isn’t just about looking good — it’s about driving action. That’s where Concepts TV Productions excels. Founded in 1983 by Collette Liantonio, Concepts TV has produced some of the most iconic short-form infomercials ever to air, with a strong focus on humor, relatability, and results.
From gadgets and kitchen tools to beauty products and pet care, Concepts TV has a knack for turning everyday products into must-haves through powerful, punchy storytelling.
From Humble Beginnings to DRTV Royalty
What started as a small production company in New Jersey grew into a creative powerhouse with over 30 years of infomercial experience. Under Liantonio’s leadership, Concepts TV became a go-to agency for companies looking to break into the DRTV space with high-quality, cost-effective productions.
Over the years, they’ve worked with major brands including:
- Finishing Touch
- Snuggie
- BeActive Brace
- Copper Fit
- Furniture Fix
- Caboki
- And dozens more “As Seen on TV” hits
What Makes Concepts TV Productions Stand Out?
🎯 Short-Form Specialists
While some agencies focus on long-form (28:30), Concepts TV mastered the short-form format — 60- and 120-second spots that sell fast and scale easily.
🎥 In-House Production Team
From scriptwriting and casting to shooting and editing, Concepts TV handles everything in-house. Their studio is equipped for product demos, lifestyle scenes, and even motion graphics, giving clients total creative control.
🧠 Consumer Psychology Meets Humor
Their creative approach blends emotional hooks, strong CTAs, and light humor, making infomercials feel more like entertainment than ads — and more likely to convert.
🏆 Award-Winning Credibility
Concepts TV’s work has earned industry recognition including ERA Moxie Awards, Telly Awards, and accolades from Response Expo, cementing their role as a top-tier DRTV creative shop.
Notable Campaigns That Made Waves
Perhaps the most famous of all is the Snuggie campaign — the cult-favorite blanket with sleeves that became a cultural phenomenon. Concepts TV’s quirky and memorable commercial helped launch a product that would go on to sell over 30 million units.
Other viral hits include the Finishing Touch hair remover, which combined real-world testimonials and demonstration footage to create trust and urgency — a formula they’ve repeated with success for dozens of brands.
Final Thoughts: A Creative Agency That Sells
In the DRTV world, flashy production means nothing without conversion. Concepts TV Productions proves that smart storytelling and compelling visual demos still win. They’ve helped launch and scale hundreds of products, making them a trusted partner for entrepreneurs and established brands alike.
Whether you’re a startup looking for a proven pitch or a brand that needs to refresh your campaign, Concepts TV brings decades of creative that converts.
