Script to Screen: Where Strategy Meets Storytelling in DRTV
In the world of Direct Response Television (DRTV), few names carry the weight and reputation of Script to Screen. Founded in 1986, this full-service infomercial agency has produced some of the most iconic and high-performing DRTV campaigns of all time, helping brands scale from startups to household names.
Their secret? A potent mix of strategy, storytelling, and sales science — all executed under one roof.
A Legacy Built on Performance
Unlike traditional ad agencies that focus on brand awareness, Script to Screen is laser-focused on measurable results. Their campaigns are built to drive sales, lead generation, and ROI from day one. With clients ranging from Fortune 500 giants to fast-growing DTC brands, Script to Screen has launched campaigns for:
- Bare Escentuals
- SharkNinja
- Nutrisystem
- Gundry MD
- HairClub
- And many more…
Many of these campaigns began with a long-form infomercial and evolved into integrated omni-channel strategiesspanning short-form, OTT, digital, and social media.
What Sets Script to Screen Apart?
ā Full-Service Production
From concept to final cut, Script to Screen offers in-house creative, scripting, casting, production, and editing. They handle every step of the process — no handoffs, no compromises.
š Strategy + Analytics
They’re known for their data-first approach. Every creative decision is backed by media test data, consumer insights, and A/B optimization.
š¤ Collaborative Partnerships
Script to Screen doesn’t just produce spots — they act as an extension of their clients’ marketing teams. Their long-standing partnerships are a testament to their hands-on, results-driven approach.
š Multi-Platform Reach
While rooted in DRTV, Script to Screen has evolved into a performance marketing hybrid, combining traditional TV with connected TV (CTV), YouTube, Amazon video, and social.
Success Stories That Speak Volumes
One of the agency’s most famous case studies is SharkNinja, which went from an upstart kitchen brand to a household name in part due to the high-performance infomercial campaigns Script to Screen produced. By pairing dynamic product demos with compelling storytelling, they helped drive massive retail demand — a perfect example of DRTV’s power to build brands and drive sales.
Why Script to Screen Still Leads the Pack
In an age where digital marketing gets all the attention, Script to Screen proves that TV is still king — especially when paired with smart strategy and omnichannel integration. Their track record of success, commitment to innovation, and no-nonsense approach to ROI make them a go-to partner for brands looking to scale fast.
Whether youāre launching a new product, entering a new market, or trying to grow customer acquisition, Script to Screen delivers results — on screen and on the bottom line.
