If you work in DRTV, you already know the rules are always changing. But thanks to the latest DRMetrix 2025 Projections, we now have a fresh, data-backed view of how the industry is evolving—and where the biggest opportunities lie.
The report is based on a 23-week study analyzing thousands of creatives across short-form, long-form, brand response, and OTT campaigns. It offers something rare in this space: clarity.
The Big Takeaways
1. Short-Form DRTV Is Back in a Big Way
After a period dominated by long-form content and digital-only rollouts, short-form DRTV is roaring back. 60s, 90s, and 120s are performing well across home, wellness, and finance verticals.
Short-form ads are:
- Cheaper to test
- Easier to place across fragmented media channels
- Still incredibly effective when you pair a problem-solution format with a strong CTA
Related: Why Use an Infomercial?
2. Brand Response TV (BRTV) Is the New Middle Ground
The report highlights continued growth in Brand Response TV—where performance marketing meets storytelling. These campaigns blend traditional DRTV tactics with modern branding, building awareness and sales simultaneously.
At Infomercial.com, we’re seeing this with brands who:
- Run polished 2-minute spots with QR codes
- Include BNPL (Buy Now Pay Later) options in their CTA
- Use DRTV to drive traffic to Amazon and Shopify
Related: The Evolution of DRTV & Media Buying
3. OTT and CTV Are No Longer “Add-Ons”
Connected TV is now essential to any serious DRTV media strategy. DRMetrix reports steady growth in performance-based campaigns running on:
- Hulu
- Roku
- YouTube TV
- FreeVee and Pluto
We’re helping clients pair traditional spots with CTV targeting and using platforms like iSpot and DRMetrix to measure everything from web traffic to app downloads.
4. Performance Is Still King
The report reaffirms a truth this industry has lived by for decades: the pitch still matters.
Whether it’s on broadcast or a TikTok pre-roll, successful campaigns continue to:
- Identify a pain point
- Offer a visual solution
- Create urgency to act now
Related: What Is an Infomercial?
What It Means for Marketers
If you’re launching a DRTV campaign in 2025 or beyond, you need to think in layers:
- Short-form spots to open doors
- BRTV to build authority
- CTV + digital retargeting to close the loop
And remember—data is your advantage. Attribution tools, pixel tracking, QR integration, and BNPL checkout options aren’t just “nice-to-haves.” They’re the new standard.
Related: How BNPL Is Changing the Direct Response Game
Final Thoughts
DRMetrix’s 2025 outlook isn’t just a trend report—it’s a roadmap. It tells us what’s working, what’s growing, and how smart advertisers are adapting.
So if you’re planning your next product launch or campaign test, I highly recommend reading the full study:
👉 DRMetrix 2025 Projections for the Performance-Based Television Industry
Then, come back and ask yourself:
Is your media plan built for performance—or for nostalgia?
Jim Warren is a 20+ year veteran of the DRTV industry and founder of Infomercial.com. He’s helped manage over $65 million in direct response media budgets and believes the pitch is still everything.
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