Tag: Agile Marketing

  • From creative briefs to conversations: The key to better marketing alignment

    From creative briefs to conversations: The key to better marketing alignment

    David Ogilvy famously said, “Give me the freedom of a tight brief.” The sentiment is that the best creative outcomes come when briefs are focused and specific, providing little room for interpretation. Born out of the ad agencies of the 1960s, creative briefs were a way for the account planner — the person closest to…

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  • Crafting exceptional customer experiences with AI and agile: A 5-step guide

    Crafting exceptional customer experiences with AI and agile: A 5-step guide

    Providing genuinely outstanding customer experiences is the ultimate goal of marketers today. Customers have come to expect seamless, personalized brand interactions across all touchpoints. However, meeting these heightened expectations is no easy feat. Fortunately, marketers now have powerful new tools to help them understand and predict customer behaviors at scale — artificial intelligence (AI) and…

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  • 5 ways to evolve agile for real business results

    5 ways to evolve agile for real business results

    You may have heard “agile is dead.” Agilists have overused buzzwords, promoted processes and transformations over people and treated agile like a religion rather than an evolving approach to better ways of working.  Tamás Polgár declared agile has failed because proponents “merely parroted buzzwords and played with meaningless cards and colorful charts all day.” Scott…

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  • Navigating the cookieless future with cross-functional teams

    Navigating the cookieless future with cross-functional teams

    The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. The change isn’t just a technical issue but will require unprecedented cross-functional collaboration.  Marketing, IT, legal, compliance, customer service teams and other parts of the business must work together to navigate the complexities of collecting and…

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  • 3 ways to be an adaptive leader in an agile world

    3 ways to be an adaptive leader in an agile world

    As a leader, you must be agile enough to pivot as you learn new information about the marketplace, your customers and disruptive new technology.  We know with certainty that we’re in uncertain times and what we know today will be different tomorrow. It’s critical to constantly re-evaluate how you market and sell our products to…

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