AppsFlyer announces new Privacy Cloud
Mobile analytics and attribution platform AppsFlyer today announced the launch of their new Privacy Cloud, developed in collaboration with Intel.…
6 marketing attribution and predictive analytics platforms your organization should consider
With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive…
What do marketing attribution and predictive analytics tools do?
Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact…
What is identity resolution and how are platforms adapting to privacy changes?
Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she…
ABM: Account Based Marketing
Account-based Marketing (ABM)
Attribution and Performance
Automation and Orchestration
Customer Relationship Management (CRM)
Data
Experience
sales
Sales Enablement
Why account-based marketing continues to grow
Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to…