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AppsFlyer announces new Privacy Cloud
Mobile analytics and attribution platform AppsFlyer today announced the launch of their new Privacy Cloud, developed in collaboration with Intel. This will allow multiple entities to bring their data together in a privacy-focused tech stack, mainting their own privacy rules and guidelines. App stores and developers and ad networks will be able to define their…
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6 marketing attribution and predictive analytics platforms your organization should consider
With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Using sophisticated proprietary algorithms to blend different types of data, these platforms can provide marketers with valuable insights into…
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What do marketing attribution and predictive analytics tools do?
Marketing attribution and predictive analytics platforms are software that employ sophisticated statistical modeling and machine learning to evaluate the impact of each marketing touch a buyer encounters along a purchase journey across all channels, with the goal of helping marketers allocate future spending. Platforms with predictive analytics capabilities also use data, statistical algorithms and machine…
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What is identity resolution and how are platforms adapting to privacy changes?
Identity resolution – the science of connecting the growing volume of consumer identifiers to one individual as he or she interacts across channels and devices – has become critical to marketing success, as well as essential for compliance with consumer privacy laws such as the California Consumer Privacy Act (CCPA) and the European Union’s General…
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Why account-based marketing continues to grow
Although inbound marketing remains critical to B2B lead generation, many marketers are increasing their use of account-based marketing (ABM) to take back some control of the process and speed up the buying cycle. This shift from a reactive to proactive marketing approach is working well for many B2B companies. Marketers report ABM yields multiple important…
Tag: Attribution and Performance
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