Tag: audience segmentation

  • Who’s Your Audience? Halloween 2023 Edition

    Who’s Your Audience? Halloween 2023 Edition

    2 Min Read What’s scarier than Halloween? For advertisers, there’s nothing more ghastly (or  ghostly?) than failing to hit those ROI and revenue goals. It really makes you wonder: Why isn’t my audience resonating with my content? Am I reaching them at the right place and time? The answer might lie in which audiences you’re…

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  • Your MNTN Audience Builder Just Got the HGTV Treatment

    Your MNTN Audience Builder Just Got the HGTV Treatment

    2 Min Read [embedded content] Our engineers are obsessed with precise audiences. They’re also VERY into reruns of Property Brothers. So naturally, they couldn’t wait to put their passions together and remodel MNTN’s audience builder. Now, with MNTN’s Universal Audiences, you can build TV audiences with the same control, ease, and precision of paid social…

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  • Who’s Your Audience? Holiday 2023 Edition

    Who’s Your Audience? Holiday 2023 Edition

    0 Min Read Last month may have been all about those summer swells, but starting this month, there’s one thing a performance marketer wants to keep in mind: holidays. Not the “summer OOO” kind, either (sorry to disappoint!)—the Q4 variety. If you’re not already thinking about the upcoming quarter, let this be your sign to…

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  • Who’s Your Audience? Summer 2023 Edition

    Who’s Your Audience? Summer 2023 Edition

    3 Min Read Advertising over summer is a little like the swells during surf season—calm and steady, but the best time to sharpen those skills in time for the peak winter swells (in this case, Q4). Our performance data shows that summer-friendly verticals like clothing and accessories, sporting goods, and home categories boomed last summer,…

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  • Who’s Your Audience? Back-to-School Edition

    Who’s Your Audience? Back-to-School Edition

    2 Min Read Back-to-school spending topped $110 billion in 2022. So, what does it take to make it a best-in-class season again this year? A survey by the National Retail Federation (NRF) revealed that 84% of shoppers encountered sticker shock in 2022 (thanks, inflation!), and with the way things stand, this sentiment is no doubt…

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