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Are You Using Social Media to Inspire Younger Buyers?
Millennials and Gen Z are increasingly turning to social networks for advice.Here’s how performance marketers can leverage this trend. Performance marketers looking to capture the tech-savvy market have to consider speed, efficiency and social change.We Are/Getty Images Whether they’re following accounts that inspire them, perusing videos, researching products or connecting with their favorite brands, the…
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Want to Attract Younger Consumers? Just Be Yourself
To most effectively tap into Gen Z and millennials,personalized and transparent communication is key lemono/iStock The consumer is more and more aware every day of marketing “hype” and language that is not authentic to the brand or corporate mission. Gen Z and millennials are acutely aware of this and will expect nothing less and can…
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Six critical strategies for defining your B2C company’s target audience
Identifying, understanding and targeting the right audience for your product or service is key for a business-to-consumer company to be successful. However, the group B2C company leaders think is their target audience may not actually be the primary consumers of their product. This misunderstanding can be especially prevalent in B2C startups — entrepreneurs often focus…
Tag: Audience Targeting
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