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How to Make CTV a Demand Gen Machine
TV has long been a brand awareness tool, and B2B brands have often found it mismatched with their needs. Instead, they’ve turned to performance-focused solutions such as paid search and social. Then Connected TV entered the scene. As an advertising solution, not only did it offer measurable performance for the TV screen, it’s proven to…
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B2B Audiences—They Watch TV Just Like the Rest of Us.
There’s a pretty major misconception out there that B2B brands don’t belong in television advertising, particularly on Connected TV (CTV). A key piece to this line of thought is that B2B audiences are bestacquired “in the office” during work hours. But this is far from the truth—in actuality, CTV is an extremely productive channel for…
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From Undervalued to Invaluable
4 Min Read As streaming viewership continues to soar, B2B brands would be remiss not to follow their audience there. However, Connected TV is still often undervalued by B2B businesses, who tend to favor tried-and-true solutions such as paid search over the largest screen in the house. Hooman Javidan-Nejad, MNTN’s Director of Performance Marketing, joined…
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Why Connected TV is an Important Part of Your B2B Advertising Mix
5 Min Read “Connected TV is bringing the prestige of television to B2B advertisers,” Ali Haeri, VP of Marketing at MNTN, noted on Friday. Historically, TV has been a small part of B2B advertisers’ ad mix, as it doesn’t address many of their specific needs. However, as the landscape of TV continues to shift and…
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14 Emerging B2B Marketing Trends That Will Stand The Test Of Time
Trends in B2B marketing have always evolved and changed to better reflect the market’s behavior. In the past year, businesses have had to rethink popular practices in B2B marketing to keep up with seismic shifts in the global economy caused by the pandemic. After being forced to innovate rapidly and continuously for more than a…
Tag: B2B
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