Tag: Commerce

  • Bizzabo introduces Klik Experiential for in-person events

    Bizzabo introduces Klik Experiential for in-person events

    Event experience platform Bizzabo has launched a new wearable technology for in-person events called Klik Experiential. The new capabilities will be built into Bizzabo’s SmartBadge, which helps deliver smooth check-ins, while enhancing exhibitor interactions and other on-site experiences. Bizzabo acquired Klik as a wearable tech startup in 2021. As a popular events operating system for…

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  • Why we care about B2C marketing: A guide for marketers

    Why we care about B2C marketing: A guide for marketers

    Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world.  B2C marketers must understand the impact 24/7 internet access has on how and why consumers buy what they do – and provide relevant, personalized content and experiences with which their customers want to engage. …

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  • Adobe releases data on early Holiday shopping and prices

    Adobe releases data on early Holiday shopping and prices

    Consumer online spending jumped in October, while overall online prices continued to decline, according to reports from the Adobe Digital Price Index and Adobe Analytics. Driven in part by generous discounts, especially in electronics and toys, economic pressures did not depress consumer online spending YoY. Spending as discounts kick in. Consumers went on a $72…

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  • Digital out-of-home branches out with programmatic

    Digital out-of-home branches out with programmatic

    The emergence of programmatic ad buying is having a big impact on digital out-of-home (DOOH) marketing where a lot of premium inventory is now available for the first time. That and other ways DOOH is adding to the digital media landscape were the focus of last week’s DPAA Global Summit in New York. “We doubled…

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  • Lowe’s and Yahoo team up for retail media partnership

    Lowe’s and Yahoo team up for retail media partnership

    Today, Yahoo and Lowe’s announce off-site media experiences for brands through Lowe’s One Roof Media Network. They are supported by Yahoo’s demand-side platform (DSP) and the Yahoo ConnectID identity solution. This marks the next step for Lowe’s network, which launched a year ago. Dig Deeper: Why we care about retail media networks Off-site media. To…

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