Unbounce acquires LeadsRX marketing analytics
The Vancouver-based conversion intelligence platform Unbounce has announced the acquisition of LeadsRX, a marketing performance and attribution solution. Unbounce serves…
Customer & Digital Experience
Digital Commerce Marketing Tools
Digital Transformation
Optimization and Personalization
Sponsored Content
When it comes to prioritizing digital experiences, it’s either now or never
The world’s leading brands know the importance of using the right martech infrastructure to drive revenue growth. And with 80%…
Yahoo partners with Shopify in ad deal
Yesterday, Yahoo announced a new partnership with Shopify, linking the e-commerce platform’s SMB merchants with Yahoo’s premium environments, including Yahoo…
Content Management Systems (CMS)
Customer Data Platform (CDP)
Customer Relationship Management (CRM)
Digital Asset Management (DAM)
Digital Commerce Marketing Tools
Ecommerce
Email Service Provider (ESP)
Event and Webinar Platforms
Identity Resolution
Marketing Automation
Operations
Project and Workflow Management
SEO Tools
Automation, email, CRM among major marketing tools replaced in the past year
Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing…