Tag: Digital Commerce Marketing Tools

  • Unbounce acquires LeadsRX marketing analytics

    Unbounce acquires LeadsRX marketing analytics

    The Vancouver-based conversion intelligence platform Unbounce has announced the acquisition of LeadsRX, a marketing performance and attribution solution. Unbounce serves primarily small and medium-sized businesses and the acquisition should improve the ability of customers to evaluate customer journey touchpoints and optimize ad spend.LeadsRX enables the evaluation of multiple touchpoints, including digital, radio, TV, podcasts and…

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  • When it comes to prioritizing digital experiences, it’s either now or never

    When it comes to prioritizing digital experiences, it’s either now or never

    The world’s leading brands know the importance of using the right martech infrastructure to drive revenue growth. And with 80% of consumers now saying they expect brands to have a consistent message and appearance across their digital platforms, having the right digital experience is becoming table stakes. So what can your brand take away from…

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  • Yahoo partners with Shopify in ad deal

    Yahoo partners with Shopify in ad deal

    Yesterday, Yahoo announced a new partnership with Shopify, linking the e-commerce platform’s SMB merchants with Yahoo’s premium environments, including Yahoo Finance, AOL and elsewhere. With the deprecation of third-party cookies, advertisers are looking to collaborate more closely with publishers and adtech partners for identity solutions that make their campaigns more addressable.  Through this partnership, Shopify…

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  • Automation, email, CRM among major marketing tools replaced in the past year

    Automation, email, CRM among major marketing tools replaced in the past year

    Last week we introduced you to this year’s MarTech Replacement Survey which, among other things, showed just how bullish marketing organizations were to make changes to their marketing technology stacks during the pandemic. This week, we’re sharing some key data on specific platforms from the report. The main objective of the survey was to find…

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