Tag: Direct Response Television

  • Testimonial BEAM Minerals

    Testimonial BEAM Minerals

    Dear Shark Discoveries Team: Our experience with Shark Discoveries and the associated organizations that support their work has been stellar! Without a doubt, Shark Discoveries & As Seen on TV are THE best service organizations I have worked with in my career. Every person we have come into contact with has been of the very…

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  • iSpot Acquires DRMetrix To Bolster DTC, Direct Response Offerings and Addressable Advertising Capabilities

    iSpot Acquires DRMetrix To Bolster DTC, Direct Response Offerings and Addressable Advertising Capabilities

    BELLEVUE — Oct. 11th, 2021 — iSpot.tv, the real-time platform for measuring the business and brand impact of cross-platform TV advertising, today announced the acquisition of DRMetrix, a real-time TV ad measurement company specializing in products for direct-to-consumer and direct-response TV advertisers.  The deal expands iSpot’s measurement of emerging formats for addressable advertising and enhances…

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  • DRTV: Past, Present, and Future

    DRTV: Past, Present, and Future

    Let’s not dilly-dally. The definition of DRTV is:Direct Response Television is TV advertising that includes a response trigger, such as an 800 number, a website address, a text message, or a bar code. DRTV exists to generate an immediate response to purchase a product or service.

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